M&T Bank · 17 hours ago
Senior Marketing Specialist - Physical Branding
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $124K/yr
3+ years expM&T Bank is a financial institution looking for a Senior Marketing Specialist - Physical Branding to support the Brand Integration team. This role focuses on managing branded signage and branch branding projects, ensuring alignment with corporate brand standards while collaborating with various teams and vendors.
Financial Services
Responsibilities
Manage the implementation of branded signage and branch branding projects in alignment with corporate brand standards
Coordinate with internal teams, external vendors, and construction partners to ensure timely and accurate execution of branding initiatives
Develop and maintain standards for branch merchandising, interior and exterior signage, and lighting to create a cohesive customer experience
Oversee vendor relationships for signage, lighting, and merchandising, ensuring quality and compliance with specifications
Conduct site visits and inspections to verify proper installation and adherence to brand guidelines
Collaborate with construction, facilities, and marketing teams to integrate branding into new builds, renovations, and refresh projects
Complete other related duties as assigned
Qualification
Required
Bachelor's Degree
Minimum 3 years of experience in brand marketing, environmental branding, or related field
(Or in Lieu of a degree, a combination of 7 years of higher education and relevant experience)
Strong understanding of construction processes, exterior signage systems, lighting solutions, and branch merchandising principles
Proven project management skills with the ability to handle multiple initiatives simultaneously
Deep knowledge of brand standards and environmental branding best practices
Excellent communication skills for vendor coordination and stakeholder engagement
Ability to travel up to 10% for site visits, inspections, and vendor meetings
Preferred
Experience in financial services or retail environments preferred
Familiarity with permitting processes for exterior signage
Experience with lighting design and energy-efficient solutions
Proficiency in project management tools (e.g., Jira)
Company
M&T Bank
Great companies have an enduring sense of purpose.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
René Jones
Chairman & Chief Executive Officer
Dan Saper
•Co-Founder/Co-Chairman of Welcome to M&T Bank Affinity Group, Western New York Chapter
Recent News
2025-10-07
2025-10-06
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