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Golden 1 Credit Union · 18 hours ago

Marketing - Sr Product Marketing Manager

Sacramento, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$114K/yr - $130K/yr

8+ years exp

Golden 1 Credit Union is seeking a Senior Product Marketing Manager to lead and manage go-to-market strategies for their product portfolio. This role involves collaborating with cross-functional teams to achieve growth objectives through innovative digital and traditional marketing initiatives.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Lead, develop and execute integrated, full-funnel, multi-channel, go-to-market strategies, and campaigns leveraging new digital marketing technologies across website, email, mobile, social media, paid digital, SEO, content marketing, online and banking platforms

Anticipate market trends, customer needs and the required marketing strategy to grow the portfolio and achieve key KPIs

Understand and utilize insights to inform product positioning and messaging, driving consistency about how we position our products

Leverage customer insights, behavioral data and segmentation to design life cycle, event trigger and loyalty programs

Foster member engagement and increase wallet through personalized automated member journeys and offers

Develop data-driven automated, personalized campaigns across channels

Lead collaboration with Product and vertical teams to deliver optimal results tied to our company growth goals

Build and maintain relationships with external partners, agencies, vendors, and platforms that support the companies digital marketing efforts

Define and monitor campaign KPIs to measure the effectiveness of go-to-market efforts, adjusting strategies as needed to optimize results

Own and maintain a product portfolio campaign roadmap and strategic briefs

Report on effectiveness of marketing efforts to leadership

Foster a culture of collaboration, service excellence and innovation

Qualification

Product marketingDigital marketing strategiesData-driven campaignsFinancial industry knowledgeCross-functional collaborationAgile development practicesMarketing Automation SystemsCritical thinkingProject managementCommunication skills

Required

Bachelor's degree in marketing

Experience driving product marketing, including go-to-market ownership for product portfolios

Min of 8+ years' experience in product focused marketing with strong experience leading digital marketing tactics and strategies

Experience using data and metrics to drive improvements

8+ years of experience leading, building and executing and scaling cross-functional marketing strategies

Ability to collaborate with ownership and accountability

Industry experience and knowledge of the financial industry

A rigorous and logical way of thinking, strong communication and presentation skills

Experience developing data-driven automated personalization campaigns

Critical thinking, strategic development, plan development, program/campaign development, and ROI analysis

Computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook, and ability to learn new software programs

Accurate timeline, project, and budget management skills

Excellent organizational skills with ability to communicate, both written and verbal with people at all levels of an organization

Knowledge of digital marketing

Deadline driven with strong sense of urgency and commitment to productivity

Proven ability to manage multiple types of tasks and projects while working independently

Strong attention to detail with ability to proofread and ensure quality output of final product

Self-starter who proactively seeks solutions and is responsive to change and open to feedback

Vendor and outsourced resource management

Marketing Automation System experience a plus

Preferred

MBA preferred

Company

Golden 1 Credit Union

Glassdoor3.3

Golden 1 Credit Union is a financial cooperative that offers checking, savings, home loan, investment, insurance and online services.

Founded in 1933

Sacramento, California, USA

1001-5000 employees

https://www.golden1.com/

H1B Sponsorship

Golden 1 Credit Union has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (1)

2022 (1)