Senior Manager, Customer Marketing jobs in United States
cer-icon
Apply on Employer Site
company-logo

Roche · 1 day ago

Senior Manager, Customer Marketing

positionIndianapolis, IN
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$120K/yr - $222K/yr
date7+ years exp

Roche is a global healthcare company dedicated to advancing science and ensuring access to healthcare. The Senior Manager, Customer Marketing will lead the strategy and execution of customer marketing initiatives across the Molecular Diagnostics portfolio, focusing on engagement, retention, and growth through high-impact campaigns and cross-functional collaboration.

BiotechnologyHealth CareHealth DiagnosticsOncologyPharmaceuticalPrecision Medicine
check
Comp. & Benefits

Responsibilities

Define and oversee customer marketing strategy across high-impact campaigns, events, and enterprise account engagement
Lead the strategy, prioritization, and execution of marketing initiatives for key customer accounts, including Account-Based Experience (ABX) programs
Shape brand messaging and value propositions using competitive intelligence and Voice of Customer insights
Partner with sales, product marketing, and digital teams to develop content and campaign roadmaps
Guide and coach peers in execution, prioritization, and campaign performance optimization

Qualification

Strategic marketingAccount-Based Experience (ABX)Campaign planningPerformance measurement frameworksRegulatory compliance awarenessAnalytical mindsetCustomer-centric marketingCommunicationProject management

Required

You hold a Bachelor's degree in marketing, business, communications, or a related field
You hold 7+ years of experience in strategic marketing, product marketing, or customer engagement roles—ideally within diagnostics, life sciences, or healthcare sectors
Proven ability to develop strategic messaging and positioning rooted in customer and competitive insight
Deep experience with campaign planning, ABX strategies, and cross-functional team leadership
Strong analytical mindset with experience building and managing performance measurement frameworks and using data to optimize strategy
Regulatory and compliance awareness (e.g. USDA, ISO 9000, CLIA, FDA, GMP)
Excellent communication and influence skills—able to build trust across marketing, sales, and executive stakeholders
Ability to manage multiple projects in a fast-paced, matrixed environment, with a focus on driving measurable results
Passion for customer-centric marketing and a deep understanding of how to translate insights into action

Preferred

Advanced degree preferred

Benefits

A discretionary annual bonus may be available based on individual and Company performance.
This position also qualifies for the benefits detailed at the link provided below.

Company

Roche

twittertwittertwitter
Glassdoor4.2
company-logo
Roche is a pharmaceutical and diagnostics company that offers medicines and diagnostic tests for various medical conditions and diseases.
dateFounded in 1896
location
Basel, Basel-Stadt, CHE
people-size10001+ employees
web-link
http://www.roche.com

Funding

Current Stage
Public Company
Total Funding
$7.79B
Key Investors
SoftBankSCALE AINovartis
2021-08-04Post Ipo Equity· $5B
2020-12-07IPO
2020-05-06Post Ipo Equity· $0.5M

Leadership Team

leader-logo
Alan Hippe
Member of the Executive Board - Group CFO
linkedin
leader-logo
Christine Bakan
Global Head and VP of Software and Bioinformatics, Next Generation Sequencing
linkedin

Recent News

mass-spec-capital.com
Roche. (12/11/25). "Press Release: Roche Expands Automated Mass Spectrometry Menu with Antibiotics Drug Monitoring CE Mark Approval Offering Industry’s Broadest in vitro Diagnostic Menu". Basel.
2026-01-09
Morningstar.com
MediLink Has Signed an Additional Exclusive Licensing Agreement with Roche
2026-01-09
FierceBiotech
In Structure licensing deal, Roche commits $100M to shore up GLP-1 position
2026-01-07
Company data provided by crunchbase