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Sol de Janeiro · 18 hours ago

Director, Packaging Design (temp-perm)

New York Metropolitan - Hybrid

Full-time

Hybrid

Director/Executive

$150K/yr - $180K/yr

8+ years exp

Sol de Janeiro is a globally recognized beauty brand inspired by Brazil’s beauty rituals. The Director of Packaging Design is responsible for defining and delivering the global aesthetic and design intent of packaging, ensuring it reinforces brand equity and consistency across various markets and categories.

BeautyCosmeticsFitnessHealth Care

Responsibilities

Own the creative vision and design intent for all primary and secondary packaging across:

Fragrance

Body care

Skincare

Gift sets and limited editions

Define and evolve:

Form language and silhouette

Graphic systems and hierarchy

Color, finishes, and materials (from a design POV)

Ensure packaging aligns with the broader brand world, creative direction, and premiumization strategy

Develop and steward global packaging architecture systems, including:

Master bottle families

Component and closure systems

Decoration standards

Franchise-level design frameworks

Enable scale, speed, and consistency across SKUs, regions, and categories while preserving creative distinction

Ensure new designs reinforce not fragment existing brand equities

Lead both 2D (graphic) and 3D (structural/form) packaging design development

Partner with Packaging Development (Supply Chain) to:

Translate creative intent into feasible structures

Protect design integrity through engineering and tooling

Review and approve:

Dielines

Renders

Mockups

Samples to ensure they meet creative standards before production

Design packaging systems that perform across:

Specialty retail (e.g., Sephora)

DTC and unboxing experiences

Travel retail

Pop-ups and flagship environments

Partner with Retail Experience & VM to ensure packaging integrates seamlessly into merchandising, planograms, and in-store storytelling

Ensure packaging translates clearly and powerfully into ecommerce PDPs, thumbnails, and social content

Partner with Brand Voice and Product Marketing to design:

Claims hierarchy

Iconography systems

Visual semiotics that signal efficacy, sensoriality, and positioning

Ensure packaging communicates clearly at shelf and digitally, even when copy is limited or localized

Act as the design authority on sustainability expression, partnering with Supply Chain to:

Integrate sustainable materials and solutions

Ensure sustainability is expressed in a brand-right, premium way

Avoid generic or trend-driven “eco aesthetics” that dilute brand equity

Design packaging solutions with a strong understanding of:

Cost drivers

Scalability constraints

Manufacturing realities

Enable early creative decisions that balance brand ambition with commercial realism, minimizing late-stage compromises

Act as a brand guardian for packaging globally

Ensure consistency across:

Franchises

Qualification

Packaging designStructural designGraphic designPackaging materials knowledgeCross-functional project leadershipAesthetic judgmentConsumer behavior curiosityAttention to detailCreative problem-solvingCollaboration