GoTo Foods · 8 hours ago
Brand Channels Manager
Atlanta, GA
Full-time
Onsite
Senior Level
5+ years expGoTo Foods is seeking a Brand Channels Manager for their Schlotzsky's brand to drive off-premise demand generation and digital marketing efforts. The role involves collaborating with cross-functional teams to implement marketing initiatives and analyze their effectiveness to achieve business objectives.
Food and BeverageFood ProcessingRestaurantsRetail
Responsibilities
Drive Digital Channel Sales
Manage and Execute Digital Content
Collaborate with brand marketing, creative, public relations, social media, Customer Engagement & Loyalty, and operations to deliver a best-in-class digital channels experience that drives sales, in partnership with the GoTo Foods Digital Team
Develop relevant marketing programs to translate brand story to digital environment and align with integrated marketing strategy
Own Digital Channel Execution
Co-lead and manage the execution of campaigns through owned brand channel including CRM (email, push, rich messaging, SMS, etc.), website, app and loyalty program
Manage overall development of creative and messaging strategy for CRM in partnership with Customer Engagement Team
Coordinate ongoing loyalty planning and offer deployment coordination, aligning with brand strategy goals and objectives to drive sales, customer retention, frequency, and customer life-time value
Drive sales, customer retention, frequency and value through successful creation and execution of digital marketing campaigns
Provide Ongoing and Regular Franchise Support
Collaborate with Brand Operations, Training and Field Marketing teams to evaluate impact of all new marketing and technology programs on franchisee and store level operations and support development of training materials for all new program deployments
Execute Delivery & Off-Premise Initiatives
Partner with Digital & Of Premise Marketing Director to align on 3PD strategy and lead implementation
Partner with Field Marketing team to develop, implement, and maintain strategies that support adoption of multiple 3PD vendors within restaurants to maintain and grow sales
Plan and execute delivery campaigns and promotions that align with brand goals and overarching brand campaign objectives
Catering Marketing & Innovation
Manage Monkey Media and ezCater vendors in partnership with category marketing partners including execution, pricing, menu, etc
Leverage GoTo Foods best practices and apply learnings to create, execute, and maintain brand catering applications and long-term catering strategy
Support request management with Catering Store Support resources (MSI escalation requests)
Innovation
Partner with cross-functional team on execution of catering innovation and in-market tests, as needed
Partner with supply chain & ops on cost analysis of products and packaging changes
Planning, Performance & Tracking
Review new technologies and keep company at forefront of development in off premise and digital marketing. Suggest optimization methods to applicable teams (Category, Enterprise, Brand) to improve Guest Experience
Ensure smooth operations of all digital channel tools and applications
Help to troubleshoot franchisee and store issues as needed in conjunction with Brand Operations, Retail IT and Digital team
Measure ROI and KPIs associate will all project and long-term brand plan. Tracking performance for all Brand Channels (online ordering, loyalty, 3PD, catering) and campaigns via regular reporting to Brand leadership
Relationship Management
Build effective working relationships with franchisees & vendors to translate franchisees’ needs into action
Maintain vendor relationships to manage expectations (e.g., high level of service, accountability, etc.), to provide timely feedback, and to maximize cost efficiency, quality, timeliness, and responsiveness in a manner that best supports the organization's initiatives
Develop, communicate and present materials to support Field team and brand leadership as is relates to off-premises initiatives, as well as demand generation, acquisition and loyalty driven efforts for digital campaigns
Qualification
Required
5+ years of any combination of experience and/or education in marketing, marketing technology, demand generation, business administration, e-commerce, off premise sales or related field
Strong project management skills with ability to drive projects and/or campaigns forward to completion while remaining highly organized and detail-oriented
Data driven and can support decisions with insights and analytics
Results oriented with ability to translate strategy and business objectives into actionable plans and measurements
Ability to work well under pressure with meeting deadlines in a high-volume environment
Comprehends technology concepts and can access and translate effectively across multiple teams
Communication skills that create positive impact and engagement (written, verbal and presentations)
Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
Ability to create program goals, messaging, communication, and overall event plans
Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies
Ability to assess situations, provide counsel, and identify solutions that resolve challenges/issues, while considering the best interests of all parties; to develop and implement short and long-term solutions; and to apply effective problem solving and decision-making to address business needs and issues
Preferred
Bachelor's Degree, Business Administration with an emphasis on marketing or project management
Retail, restaurant, hospitality, food or beverage experience
Experience working with digital platforms (Monkey Soft Solutions/ezCater, Punchh) and off premise delivery vendors preferred (OLO, UberEats, DoorDash or other)
Experience working within a franchise organization
Certification as a Project Manager as granted by PMI is a plus
Company
GoTo Foods
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Guillermo Cremer
Senior Vice President & Chief People Officer
James Baird
Chief Information Security Officer
Recent News
The News Front
2025-09-26
2025-07-18
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