Director, Channel Marketing jobs in United States
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Turn/River Capital · 1 day ago

Director, Channel Marketing

Turn/River Capital is a private equity firm that partners with software businesses to accelerate growth. The Director of Channel Marketing will drive pipeline growth through channel marketing strategies, partnering with portfolio companies to enhance demand generation and revenue.

Financial ServicesFinTechSaaSVenture Capital
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Growth Opportunities

Responsibilities

Partner with Turn/River portfolio companies to:
Develop and scale channel marketing programs that systematically grow pipeline, improve conversion, and increase partner-driven revenue
Design repeatable campaign frameworks that can be tailored across different companies and partner ecosystems
Drive top-of-funnel demand generation using the full range of channel levers—events, campaigns, incentives, and co-marketing with partners
Identify target partner segments and craft compelling messaging, positioning, and enablement content
Provide channel marketing support for product launches, partner onboarding, and key go-to-market initiatives
Establish and track channel-specific KPIs to measure program effectiveness, and report impact clearly to executive and investment teams
Partner closely with sales, product, and leadership to ensure tight alignment on channel go-to-market strategies
Coach and mentor channel marketing leaders at portfolio companies, helping them build and scale high-performing teams
Foster a culture of experimentation and continuous improvement, documenting learnings and sharing them across the portfolio

Qualification

B2B software marketingDemand generationChannel marketingData-driven decision-makingProject managementPeople managementStructured thinkingExecution-orientedCommunication skillsProblem-solving skills

Required

7–10 years of experience in B2B software marketing, with at least 5 years focused on demand generation and channel marketing
Proven success driving partner pipeline and revenue impact through structured channel initiatives
At least 2 years of direct people management experience
Strong structured thinking and problem-solving skills—able to create mental models and frameworks that scale across diverse contexts
Excellent communication and influencing skills, able to work with executives, sales leaders, and partner marketers
Comfortable with data-driven decision-making: able to self-serve key analyses while also working with analytics teams
Deep understanding of B2B SaaS sales cycles, channel dynamics, and technical product marketing
Hands-on, execution-oriented, and accountable for results—this is not an advisory role
Strong project management skills with a bias for clarity, organization, and follow-through
Resilient and adaptable, with a test–learn–iterate mindset

Benefits

Medical, dental, and vision insurance covered 100% for employee & dependents
Flexible vacation policy
401K matching
Paid parental leave
Commuter benefits
Health and Wellness benefits
Household Services benefits
Home Office benefits
Annual Home Office Equipment Reimbursement
Donation matching
Work from home Monday & Friday
Energetic work environment with snacks and weekly team lunches 3x per week, centrally located near multiple public transit lines
A company that enjoys having fun: holiday parties, annual company offsite and retreat, annual summer "work from anywhere" month

Company

Turn/River Capital

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Turn/River specializes in spin-outs, buyouts, recapitalizations, or growth equity investments in small-scale technology and web companies.

Funding

Current Stage
Growth Stage

Leadership Team

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Maggie Miller
Vice President, Investments
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Micah Fisher-Kirshner
VP of SEO & Content
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Company data provided by crunchbase