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Wilson Sporting Goods Co. · 3 days ago

Associate Manager, Grassroot Marketing (Baseball/Softball)

Cartersville, GA

Full-time

Onsite

Mid Level

$75K/yr - $85K/yr

3+ years exp

Wilson Sporting Goods Co. is dedicated to empowering individuals to live like athletes. The Associate Manager, Grassroots Marketing will represent various brands at events, manage logistics, and drive product demonstrations while collaborating with external resources to enhance brand experiences.

ManufacturingProduct DesignSporting Goods

Responsibilities

Manage the ideation, creation, strategy, staffing, and logistics for branded baseball, fastpitch, and slowpitch grassroots events

Provide analysis of event performance through metrics to key team members and use this to inform future activations

Gather and report on player feedback as needed to assist with product development initiatives

Monitor and analyze competitive brand activity (e.g., event presence, product releases, brand share) to stay up to date on changes/trends in the industry and marketing environment to best serve objectives of the business unit; provide recommendations to product, commercial, and marketing teams from these findings to adjust strategies and plans accordingly

Manage marketing assets and activations with vendors, sponsors, and partners to provide a best-in-class experience for our customers by partnering with event and brand Marketing teams in executing on-site activations and ensuring brand and product standards are upheld

Manage event logistics ensuring smooth retail and product demonstration operations while educating parents and athletes about our products, including new product launches

Build and maintain relationships with local tournament directors, travel organizations, and coaches to identify additional opportunities to support business objectives

Optimize budget to drive a strong ROI and enhanced value while ensuring alignment with organizational financial objectives

Other duties as required

Qualification

Event MarketingSales ExperienceCustomer ServiceGrassroots MarketingBudget ManagementConsumer Behavior UnderstandingCommunication SkillsProject ManagementStrategic Thinking

Required

Bachelor's Degree and a minimum of 3 years of Sales, Grassroots, Customer Service, and/or Event Marketing experience

In lieu of a Bachelor's Degree, a minimum of 5 years of Sales, Grassroots, Customer Service, and/or Event Marketing experience is required

Understanding of business strategy and key business drivers

Former athlete and/or avid fan – ability to speak authoritatively and authentically about fastpitch (softball)

Solid understanding of the following areas: Baseball, Fastpitch (softball), and slowpitch (softball) industry, promotions & sponsorships, and event marketing

Driven to understand consumer behavior and passion for the sport

Ability to think strategically and execute a plan with excellence

Strong communication and social skills to effectively present information, work with cross-functional teams, and network with the public

Willingness to create and drive change (entrepreneurial spirit)

Strong financial understanding with the ability to manage budgets and control inventory

Excellent organizational and project management skills with the ability to multi-task and prioritize and meet deadlines in a fast-paced, changing environment

Self-driven to achieve work goals; high energy level essential

Travel up to 50% of the time