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Principal Financial Group · 2 days ago

Content Marketing Strategist

Des Moines, IA

Full-time

Hybrid

Mid Level

$85K/yr - $110K/yr

4+ years exp

Principal Financial Group is seeking a Content Marketing Strategist to join their team and help launch individual participant investment planning and products through engaging web experiences and campaigns. The role involves crafting compelling messaging, optimizing web copy, and collaborating with various teams to create user-friendly digital experiences.

Financial ServicesInsurance

No H1B

Responsibilities

Write and optimize UX/web copy for product launches, landing pages, and digital experiences—ensuring clarity, engagement, and conversion

Develop content for direct-to-consumer (DTC) campaigns, including email and direct mail, aligned with the buyer journey and business goals

Collaborate with design, product, marketing, and compliance teams to create cohesive, user-friendly experiences across channels

Implement A/B testing for web, email, and direct mail content to identify high-performing messaging, CTAs, and layouts

Translate complex financial concepts into clear, actionable, and persuasive content for web and marketing channels

Stay current on content marketing best practices, consumer behavior, and financial industry trends to maintain competitive positioning

Qualification

B2C content marketingUX/web copywritingA/B testingEmail campaignsDirect mail campaignsContent optimizationEditorial skillsProofreadingSimplifying complex topicsProactive attitudeProject management

Required

Bachelor's degree or equivalent experience

4+ years of experience in direct-to-consumer (B2C) content marketing with a strong emphasis on UX/web copywriting, and email/direct mail campaigns

Demonstrated experience supporting marketing strategies for wealth management, personal investing, or financial advice offerings a plus

Proven ability to optimize copy for conversion and create content that drives measurable results

Skilled in writing for omnichannel marketing experiences (web/UX, email, direct mail, digital)

Proficient in A/B testing and data-driven content optimization to deliver on business goals

Strong editorial, proofreading, and project management skills; AP Style experience preferred

Ability to simplify complex topics into engaging, user-friendly content

Nimble and proactive, with the ability to manage multiple priorities in a fast-paced environment

Preferred

Demonstrated experience supporting marketing strategies for wealth management, personal investing, or financial advice offerings a plus

AP Style experience preferred

Benefits

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.

Pension Eligible

Company

Principal Financial Group

Glassdoor3.9

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023.

Founded in 1879

Des Moines, Iowa, USA

10001+ employees