Procore Technologies · 2 days ago
Principal Product Marketing Manager
Austin, TX
Full-time
Onsite
Senior Level, Lead/Staff
7+ years expProcore Technologies is seeking a Principal Product Marketing Manager to join their global product and technology organization. This role involves supporting the development and execution of messaging, positioning, and go-to-market strategies while collaborating with cross-functional teams to translate product strategy into regional success.
ConstructionInternetSaaSSoftware
Responsibilities
Collaborate with product managers and other cross-functional teams to understand product capabilities and translate them into customer-facing language
Own product positioning, messaging and value propositions based on customer challenges that differentiate Procore in the marketplace
Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, messaging documents, pitch decks, blogs and white papers that can be utilized regionally
Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform
Help gather and analyze market and customer insights to inform messaging and campaign strategies
Define the go-to-market plays working closely with product, sales, and marketing counterparts to define the target audiences, personas and messaging required to reach them effectively
Participate in go-to-market planning, helping to coordinate product launches and other key marketing initiatives
Monitor and understand the competitive landscape to help the team identify opportunities
Qualification
Required
7+ years of experience in product marketing, content marketing, or related marketing roles in a B2B tech company
Strong communication and writing skills, with the ability to translate technical concepts into clear, customer-friendly language
Curious and detail-oriented, with a passion for learning about products, technology, and customer needs
Comfortable working cross-functionally with product, marketing, and sales teams
Bachelor's degree in marketing, business, communications, or a related field or equivalent work experience
Preferred
Experience or interest in the construction industry is a plus
Company
Procore Technologies
Procore Technologies, Inc. (NYSE: PCOR) is a leading technology partner for every stage of construction.
1001-5000 employees
H1B Sponsorship
Procore Technologies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (45)
2023 (35)
2022 (51)
2021 (43)
2020 (14)
Funding
Current Stage
Public CompanyTotal Funding
$654.02MKey Investors
12 West CapitalGlobal Secure InvestD1 Capital Partners
2023-09-21Post Ipo Secondary· $4.07M
2021-05-20IPO
2020-07-10Secondary Market
Leadership Team
Suzanne Mayeur
VP Special Projects
Benjamin Singer
Chief Legal Officer & Corporate Secretary
Recent News
Crunchbase News
2026-01-08
Company data provided by crunchbase