Wilsonart · 1 week ago
Director, Digital Platforms
Austin, TX
Full-time
Onsite
Director/Executive
10+ years expWilsonart is a company driven by innovation and values, seeking a Director of Digital Platforms to enhance their digital presence. The role involves leading global digital commerce and sales enablement initiatives, collaborating with various teams to deliver effective web solutions that align with corporate strategy.
ManufacturingReal Estate
Responsibilities
Lead the global program for sales enablement and digital commerce solutions, ensuring alignment with corporate strategy and regional business objectives
Serve as an internal advisor/consultant, sharing and deploying best practices related to global web presence, product and service positioning, digital commerce capabilities, and customer experience technologies
Collaborate with Sales, Marketing, Product Management, external design agencies, and regional business teams to ensure digital platforms accurately reflect brand and competitive positioning across global markets
Guide, manage, and deliver innovative web and digital commerce solutions—including products, services, and platform enhancements—to meet evolving global and regional needs
Oversee configuration, integration, and optimization of sales enablement technologies (e.g., CRM, sales engagement tools, content platforms) to support pipeline visibility, lead management, and sales productivity
Ensure sales tools and workflows are intuitive, effective, and widely adopted across the global sales organization
Administer systems for organizing and distributing sales collateral, playbooks, and training materials; collaborate with Sales and Product teams to maintain accurate, high-quality content
Manage marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud), including campaign configuration, lead scoring, audience segmentation, and system integrations
Partner with Marketing teams to build and execute personalized, multi-channel campaigns that drive engagement and improve lead conversion rates
Maintain high-quality, synchronized customer and prospect data across CRM, marketing automation, web platforms, and analytics environments; ensure seamless lead flow and data connectivity through API, middleware, or native integrations
Develop dashboards and reporting frameworks that provide Sales, Marketing, and leadership with clear insights into funnel performance, campaign ROI, customer behavior, and platform utilization
Provide strategic recommendations to improve revenue processes, customer experience, and operational efficiency through data, automation, and technology enhancements
Evaluate, design, and manage the enterprise digital solutions architecture across global web, mobile, and e-commerce platforms
Oversee infrastructure, hosting, web administration, content delivery, and the development of web applications—including online catalogs, configurators, shopping carts, collaboration tools, visualizers, and mobile applications
Ensure digital platforms integrate effectively with enterprise systems and support scalable, secure, customer-centric experiences
Develop project plans, define deliverables, and mobilize global and local resources—both internal and external—to drive successful execution
Oversee all phases of the project lifecycle from inception through deployment, including hand-off to business teams and long-term support
Identify risks, develop mitigation strategies, monitor progress, reallocate resources as needed, and ensure timely, high-quality delivery of project outcomes
Lead requirements gathering, process analysis, and system enhancements across digital platforms and sales/marketing technologies
Oversee application development, testing (unit, integration, UAT), data conversion, integration management, reporting, security/compliance, change management, and user training
Present program and initiative status to senior leadership, covering priorities, deliverables, risks, schedules, budgets, vendor performance, and technology decisions
Identify, engage, and manage external partners, including global and low-cost service providers, to support development, design, integration, and operational needs
Oversee vendor contracts, performance, and alignment with project and platform objectives
Qualification
Required
Bachelor's degree
10+ years of experience
A hands-on doer capable of working in a fast paced entrepreneurial culture
A team player who can interrelate and operate effectively with peers and other associates
An active listener with superior verbal and written communication skills
Strong analytical and problem solving skills
Self-motivated, energetic, secure, well-grounded individual who possesses integrity and honesty and strives for excellence in all endeavors
Ability to travel internationally 50%
Managing and delivering global solution development initiatives and products
Experience and expertise in the following products, technologies, and concepts: Web Technologies - Java, Akamai, Amazon Web Services, ATG, Magento, .Net, HTML5, XML, SEO, SEM, Social media, CMS
Sales and Service Management solutions - Sales Cloud, Service Cloud
Marketing automation platforms - Salesforce Marketing Cloud
Preferred
Global experience: in addition to North America, experience in Europe, & AsiaPac is a Plus
AI Technologies – Generative AI, Intelligent Automation, Agentic AI will be preferred
Benefits
Medical, dental, and life insurance
Company-paid short- and long-term disability
FSAs and dependent care options
Vision and legal benefits
Gym discounts and wellness clinics
Tuition reimbursement—for you and your dependents
Paid vacation and holidays in your first year
A culture that respects work-life balance
Company
Wilsonart
Wilsonart is a manufacturer and distributor of High-Pressure Laminates and other engineered composite materials. It is a sub-organization of Illinois Tool Works.
1001-5000 employees
H1B Sponsorship
Wilsonart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (4)
2022 (2)
2021 (1)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$500M2024-09-17Debt Financing· $500M
2012-08-16Acquired
Leadership Team
Dave Rodgers
Chief Financial Officer
Shawn Wicketts
Chief Human Resources Officer (CHRO)
Recent News
2025-12-15
Company data provided by crunchbase