Merlin Entertainments · 1 day ago
LEGOLAND California Social Media Coordinator
Carlsbad, CA
Full-time
Onsite
Entry Level
$23/hr - $27.50/hr
1+ years expMerlin Entertainments is seeking a proactive and detail-oriented Social Media Coordinator to support their social media activities. This role focuses on content creation, community management, and assisting in daily operations to enhance brand engagement and awareness across various platforms.
Digital EntertainmentLeisureMedia and EntertainmentTourism
Responsibilities
Assist in the creation of engaging social media content, including images, videos, copy, stories, and short-form video, across platforms such as Facebook, Instagram, X (Twitter), TikTok, and YouTube
Schedule, publish, and manage social media content in line with the content calendar, ensuring timely and consistent posting
Ensure all content aligns with Merlin Entertainments’ brand guidelines and resonates with target audiences
Support the planning and execution of social media campaigns, including competitions, promotions, and events, to drive engagement and brand awareness
Assist with influencer outreach and collaboration with brand advocates to amplify content and expand reach
Monitor social media channels daily, responding to comments, messages, and mentions in a positive, timely, and on-brand manner
Proactively engage with followers, influencers, and the wider online community to foster meaningful conversations and strengthen brand affinity
Track and report on key social media performance metrics, including engagement, reach, and growth, to assess campaign and content effectiveness
Compile weekly social media performance reports, identifying trends, insights, and optimization opportunities
Provide insights on community sentiment and user-generated content to help inform future content and engagement strategies
Collaborate with cross-functional teams, including Performance Marketing, Marketing, and Global Brand, to ensure a cohesive and consistent brand presence across all digital touchpoints
Partner closely with the Performance Marketing Manager to share high-performing content and campaign learnings across paid and performance channels
Stay current on social media trends, platform updates, and digital marketing innovations, proactively sharing insights and recommendations
Monitor competitor activity and industry best practices to identify opportunities for continuous improvement
Qualification
Required
Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field (or equivalent practical experience)
1–2 years of experience in social media management or digital marketing, preferably within the entertainment, travel, or hospitality industries
Strong understanding of major social media platforms, best practices, and content optimization strategies
Basic proficiency with social media management tools such as Dash Social, Hootsuite, Canva or Sprinklr
Familiarity with analytics and reporting platforms, including Google Analytics and native social media insights (e.g., Facebook Insights)
Excellent written, creative, and verbal communication skills, with strong attention to detail
Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities
Passion for digital media and a strong interest in staying up to date with emerging social media trends and platform updates
Benefits
Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
Paid Time Off (PTO).
Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
Recognition Programs and Rewards.
401(k) Program: Save for the future with company matching contributions.
Tuition Reimbursement Programs: Get support for further education and career growth.
Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Company
Merlin Entertainments
Merlin Entertainments is the largest European entertainments company operating in Europe. It is a sub-organization of Blackstone Group.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
CVC Capital Partners
2019-06-28Acquired
2013-11-13IPO
2010-06-24Private Equity
Leadership Team
Fiona Eastwood
Chief Executive Officer
Graeme Johnson
Global VP, Talent & Development
Recent News
The Orlando Sentinel
2025-11-27
Company data provided by crunchbase