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RYTECH, LLC · 1 day ago

Search Engine Marketing (SEM) Associate

Greater Chicago Area

Full-time

Hybrid

Entry Level

$50K/yr - $60K/yr

1+ years exp

RYTECH, LLC is a full service digital marketing agency specializing in paid and organic search, web design, email, and social media marketing. They are seeking a Search Engine Marketing (SEM) Associate to bridge the gap between Paid Advertising and Organic SEO, executing multi-channel digital marketing strategies to maximize client visibility and results.

AdvertisingDigital MarketingInformation TechnologySocial Media

Responsibilities

Campaign Creation & Management: Develop, launch, and optimize paid campaigns on Google Ads, LinkedIn, and Meta platforms

Audience Targeting & Keyword Strategy: Conduct keyword research and audience segmentation to improve ad performance and maximize ROI

Performance Optimization: Monitor and analyze paid media campaigns, making data-driven optimizations to improve CTR, CPC, and conversion rates

Multi-Channel Budget Allocation: Assist in developing strategies to allocate budgets effectively between SEO and PPC based on client goals

A/B Testing & Ad Copywriting: Create and test compelling ad creatives, headlines, and descriptions to enhance engagement and conversions

Landing Page Optimization: Collaborate with internal teams to optimize landing pages for higher conversions and improved Quality Scores

Conversion Tracking & Analytics: Utilize tools like Google Analytics, Google Tag Manager, and Looker Studio to measure campaign success and provide actionable insights

Keyword Research & Content Strategy: Conduct keyword research and competitor analysis to develop SEO-driven content strategies

Technical SEO Recommendations: Identify and address technical SEO issues, including site structure, page speed, and metadata optimization

On-Page & Off-Page SEO Implementation: Optimize website content, title tags, and descriptions while managing link-building initiatives

Local SEO Management: Assist in managing client Google Business Profiles and local SEO efforts for improved search presence

Content Contribution: Support the development of blogs, service pages, whitepapers, and ad messaging that align with organic and paid strategies

Reporting & Analysis: Provide regular updates and performance reports on SEO and PPC campaign results, highlighting key optimizations and strategic insights

Client Collaboration: Participate in client calls to discuss strategy, campaign performance, and recommended optimizations

Competitive Research: Stay updated on industry trends, algorithm changes, and emerging PPC/SEO best practices to maintain a competitive edge