DIME Beauty Co · 21 hours ago
Director of Social Media
Manhattan Beach, CA
Full-time
Hybrid
Director/Executive
$140K/yr - $160K/yr
7+ years expDIME Beauty Co is a company focused on creating luxurious skincare and beauty products. The Director of Social Media will drive the brand's social presence, overseeing content development and growth strategy across various platforms while ensuring alignment with brand goals.
BeautyE-CommerceSales
Responsibilities
Own social strategy across TikTok, Instagram, YouTube, Pinterest, and emerging platforms
Lead growth KPIs: follower growth, reach, engagement, saves/shares, and cultural relevance
Develop channel-specific content strategies optimized for maximum engagement
Build and maintain a test–learn–scale experimentation roadmap
Define the brand’s digital voice, POV, and visual identity on social channels
Develop content pillars, storytelling arcs, and platform series (education, GRWM, ingredient deep dives, lifestyle, humor, routines, trends)
Lead concepting for shoots, trends, hooks, editing styles, and day-in-the-life content specifically for social content
Ensure content is premium, modern, and aligned with DIME’s brand direction
Partner with Creative on content capture, editing, art direction, and visual standards
Curate a cohesive, on-brand feed that reflects brand aesthetic and cultural relevance
Maintain constant pulse on beauty culture, creator communities, music, early signals, and platform behaviors
Identify and activate relevant trends while ensuring brand alignment
Bring forward cultural insights for campaigns, launch moments, and brand storytelling
Own the social content calendar, scheduling, daily posting, and publishing workflows with support of social team
Oversee copywriting, editing, tagging, metadata, hooks, and CTA strategy for all channels
Lead community management strategy in partnership with the Community Coordinator
Ensure alignment with GTM calendars, campaigns, retail, and product launches
Partner with Influencer Marketing to integrate creator content into channel plans
Source and brief creators for platform-specific needs (TikTok edits, IG carousels, demos, short-form beauty content)
Collaborate with Integrated Marketing, Creative, Product Marketing, and DTC on cross-functional alignment and asset needs
Own weekly/monthly social reporting, dashboards, and KPI readouts
Track performance by content type, hook, creator, series, and cadence
Establish channel benchmarks (reach, engagement, saves, shares, retention)
Leverage analytics to optimize creative, strategy, and posting
Lead competitive social audits and category intelligence
Build strong workflows for content capture, editing, approvals, and publishing
Establish standards for quality, taste, platform expertise, speed, and brand alignment
Provide actionable creative feedback that elevates team output
Supervises employees
Maintains staff by selecting, orienting, and training new employees
Provides staff with training opportunities for skill development and personal growth
Sets performance goals with employees that support company goals and visions
Monitors and appraises job performance
Appropriately coaches, counsels, and disciplines employees as needed
Acts as a role model for the company’s values and behaviors
Completes assigned training on time
Other duties as assigned
Qualification
Required
Proven track record of growing brand-owned TikTok and Instagram channels significantly
Strong understanding of analytics, KPI frameworks, reporting tools, and growth diagnostics
Excellent copywriting and digital storytelling capabilities
Video-first creative instincts with strong taste and aesthetic judgment
Creative thinker with strong operational rigor
Strong communicator with the ability to explain creative direction, data insights, and content strategy clearly
Thrives in a fast-paced, high-growth, test-and-learn environment
7-10+ years of experience in social media, digital content, or online brand building
3+ years in beauty (skincare, cosmetics, fragrance) strongly preferred
Experience leading content strategy, editorial calendars, and cross-functional creative projects
Previous experience managing and developing a team
Deep fluency in TikTok + Instagram algorithms, platform mechanics, and best practices
Experience working closely with Creative, Influencer, and Product Marketing teams
Company
DIME Beauty Co
DIME Beauty is a skincare, wellness, and beauty brand that is made with clean, healthy ingredients.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Trilantic North America
2022-01-01Private Equity
Leadership Team
Mitch Casey
Co-Founder | Co-CEO | CMO
Ryan Relf
Co-Founder | Co-CEO | CBO
Recent News
PR Newswire
2025-03-25
Company data provided by crunchbase