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Siemens · 15 hours ago

Global Product Marketing Manager

Schenectady, NY

Full-time

Hybrid

Senior Level

5+ years exp

Siemens Grid Software is focused on accelerating and securing the energy transition through innovative digital technology. The Global Product Marketing Manager will develop go-to-market strategies, create compelling value propositions, and collaborate with various teams to ensure successful product positioning and communication.

Artificial Intelligence (AI)ConsultingCyber SecurityInternet of Things

No H1B

Responsibilities

Define and execute product go-to-market strategies and develop clear, differentiated value propositions aligned to customer needs

Conduct market research, competitive research, customer intelligence, and persona research to inform positioning and strategy

Create and maintain core set of internal and external product assets including websites, flyers, presentations, sales plays, customer success stories, etc

Track KPIs to measure product marketing effectiveness and optimize strategies based on KPIs and feedback

Translate product roadmaps into clear, customer-facing narratives and strategic marketing plans

Conceptualize and partner across functions to execute communication measures to customers, like retention, upsell/cross-sell and demand generation campaigns, in close cooperation with global and regional marketing teams

Act as a consultant to product management teams and sales employees on go-to-market strategies, tactics, content, and messaging

Partner closely with product management, sales, customer service, and marketing teams to ensure alignment and enablement

Qualification

Product marketingGo-to-market strategySales enablementMarket researchB2B software experienceElectrical power industryMicrosoft 365Customer communicationContent developmentEnglish proficiencyCollaboration skills