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Wilson Sporting Goods Co. · 22 hours ago

Social Media Manager, Baseball/Softball

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $105K/yr

5+ years exp

Wilson Sporting Goods Co. is the number one sports equipment brand in the world, seeking a Social Media Manager for Baseball/Softball. This role will manage and improve the company's social media presence, develop strategies, and collaborate with marketing teams to drive brand awareness and loyalty.

ManufacturingProduct DesignSporting Goods

Responsibilities

Create and drive platform specific social media strategies that align with business goals, brand voice and brand content pillars as driven by the Brand Marketing Managers

Partner with Brand Marketing Managers to develop integrated marketing campaigns, ensuring the social media plan supports the broader strategy

Develop and publish all social media content, including copywriting, to support key product launches, seasonal promotions and key grassroots events

Emphasize community building through day-to-day interactions within comments, direct messages and mentions, while consistently seeking opportunities to engage in larger ongoing conversations across platforms, prioritizing brand tone and guidelines in all interactions

Coordinate and execute collaborations with key partner athletes, influencers, collegiate and travel ball programs, retailers and additional partners to increase brand awareness and affinity

Collaborate with Content Creator and internal/external creative partners on engaging social creative that is optimized across channels, ensuring every asset is aligned with its respective brand

Develop and share monthly, quarterly and campaign-specific reports to Brand Marketing Managers, creative partners and internal leadership, while also establishing metrics, tracking brand sentiment & delivering recommendations that drive future strategy and execution while continuously monitoring social performance

Stay current on platform updates and trends and ensure that best practices are being applied

Monitor competitors’ approach to all platforms and present relevant learnings to the team

Attend key brand moments, grassroots events and photoshoots to optimize how the brands present themselves on social platforms

Other duties as assigned

Qualification

Social media strategyCommunity engagementSocial media management toolsContent creationAnalytics reportingPassion for sportsEffective communicationTeamworkCreativityAttention to detail

Required

Bachelor's degree in journalism, literature, public relations, communications, marketing, multimedia, creative design, or related field

Minimum 5 years of relevant experience including strong experience planning and executing social media initiatives, community engagement and partnering with creative teams in a corporate or agency setting

True subject matter expertise in social media platforms - significant first-hand experience with major platforms, their differences, benefits and unique features

Experience leveraging Sprout, sprinklr, Slate, Hootsuite, etc. for social media management and analytics

Effective communication skills (listening, verbal, and written), with the ability to express ideas, problems, and solutions with clarity

Strong sense of initiative, drive, creativity, sound decision making, and teamwork

Ability to take a plan from concept to execution and align the plan with business objectives

Ability to manage a budget

Excellent interpersonal skills and ability to establish strong rapport with internal and external partners

High-quality organizational and analytical skills with strong attention to detail

Ability to adapt to changing priorities with ease and composure, while prioritizing workload effectively and meeting deadlines

Ability to work independently and as part of a team. Can effectively inform and communicate with broader team while owning projects

Passion for and experience in sports is a major plus, especially Baseball/Softball. The ability to speak authoritatively and authentically as a means of developing authentic deliverables against a focused sports audience is important

Travel requirements vary depending on the time of the year and may be up to 15%