Avalara · 2 weeks ago
Senior Partner Marketing Manager
United States
Full-time
Remote
Senior Level
$111K/yr - $178K/yr
5+ years expAvalara is looking for a Senior Partner Marketing Manager to lead the marketing strategy of integrated campaigns and programs that drive pipeline and revenue growth with Enterprise partners. The role involves collaborating across teams to build go-to-market programs that accelerate joint growth and expand market impact.
Artificial Intelligence (AI)ComplianceFinancial ServicesSoftwareTax Preparation
Responsibilities
You will oversee the strategy, design, and execution of integrated multi-channel campaigns including ABM, outbound, inbound, nurture, and partner enablement to accelerate acquisition and expansion with important partners
You will collaborate with Partner Management to define joint value propositions and deliver co-marketing programs that expand reach and influence
You will align with Field Marketing on marquee and in-region events to strengthen brand awareness and drive pipeline
You will collaborate across content, creative, and digital teams to ensure messaging and relevance across every partner and customer touchpoint
You will monitor campaign performance using measurements such as MQLs, pipeline contribution, bookings and conversion rates, to surface actionable insights for decision-making and readouts to team members (ie. Pipeline Meetings, QBRs)
You will optimize campaigns to maximize return on investment, using data, AI tools, and automation platforms
You will implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels
You will mentor junior team members by sharing best practices, providing feedback, and encouraging an inclusive team culture that values learning and accountability
Qualification
Required
5–7 years in partner marketing, B2B demand generation, integrated campaign management, or segment marketing
Experience overseeing partner marketing strategy and collaboration
Experience working with Revenue Marketing, Field Marketing, Sales Development, Brand, and Product Marketing teams
Experience with marketing automation, Salesforce, reporting tools (PowerBI, Tableau), ABM orchestration tools (6Sense, Sendoso) and data tools (D&B, ZoomInfo)
Experience using AI and AI-related technologies
Benefits
Paid time off
Paid parental leave
Private medical, life, and disability insurance
Company
Avalara
Avalara is a cloud-based platform that provides tax compliance software and automated solutions.
5001-10000 employees
H1B Sponsorship
Avalara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (34)
2023 (36)
2022 (37)
2021 (39)
2020 (26)
Funding
Current Stage
Public CompanyTotal Funding
$841.01MKey Investors
BlackRockSusquehanna Growth EquityWarburg Pincus
2025-11-11Private Equity· $500M
2023-01-01Private Equity
2022-10-19Post Ipo Debt· $0.04M
Leadership Team
Scott McFarlane
CEO
Megan Higgins Knislis
Senior Vice President, Global Partners
Recent News
2026-01-09
2025-12-09
Company data provided by crunchbase