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AmeriHome Mortgage Company, LLC · 1 month ago

VP, Marketing Manager, Correspondent Lending

Westlake Village, CA

Full-time

Onsite

Mid, Senior Level

$115K/yr - $143K/yr

7+ years exp

AmeriHome Mortgage Company, LLC is a subsidiary of Western Alliance Bank, focusing on mortgage banking solutions. The VP, Marketing Manager for Correspondent Lending will lead marketing efforts to enhance brand awareness and client acquisition through innovative strategies while managing a marketing team and collaborating with various internal and external stakeholders.

Financial ServicesMortgage

Responsibilities

Design and implement strategic marketing campaigns

Manage marketing communications projects

Conduct market research and analyzing campaign performance

Collaborate with internal stakeholders and external partners

Oversee a marketing team

Manage marketing regulatory compliance controls and testing processes

Develop and execute comprehensive marketing strategies aligned with business goals across Delegated and Non-Delegated Correspondent Lending

Elevate and maintain brand consistency across all platforms, communications, and client touchpoints

Partner with sales and operations leaders to create targeted campaigns that drive client growth and retention

Collaborate with Event Management to plan and execute industry events, sponsorships, and trade group engagements

Oversee the creation of marketing collateral, product announcements, branded merchandise, and media outreach

Leverage CRM, marketing automation, and analytics tools to optimize campaign performance and ROI

Support the development of sales tools and partner programs that enhance client acquisition and retention

Build and mentor a high-performing marketing team focused on innovation, accountability, and measurable results

Manage website resources, tracking tools, and client acquisition features to ensure relevance and usability

Lead and develop a team; responsible for hiring, coaching, performance management, training and development

Qualification

Marketing strategiesDigital marketingBrand strategyMarket researchCRM toolsAnalytical skillsLeadership experienceTeam buildingCommunication skillsProject management

Required

7+ years of related experience in Marketing & Communications, Mortgage Banking or Financial Services or similar field

Bachelor's degree in related field required

Previous leadership experience required

Intermediate knowledge of residential mortgage industry in Correspondent or Retail Lending including; sales, operations, capital markets and/or other residential mortgage products and services

Intermediate knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices

Advanced expertise in designing and executing marketing strategies that deliver measurable growth, digital marketing, brand strategy, SEO, social media and integrated campaigns

Advanced analytical skills and experience using data to drive targeting and segmentation

Ability to manage multiple projects and deadlines independently, with attention to detail

Advanced speaking and writing communication skills