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VeSync · 15 hours ago

Sr. Manager of Social Marketing

Tustin, CA

Full-time

Onsite

Senior Level, Lead/Staff

$130K/yr - $130K/yr

8+ years exp

VeSync is a market player for smart home appliances with a global presence. The Sr. Manager of Social Marketing is responsible for enhancing brand awareness and fostering user engagement through social media strategies, team leadership, and data analysis.

Consumer GoodsCustomer ServiceE-CommerceLocal

Responsibilities

Develop and implement social media strategies across platforms such as Instagram, TikTok, Facebook, Twitter, LinkedIn, and YouTube to enhance brand awareness and engagement

Align social media plans with market trends, brand positioning, and business objectives, creating annual, quarterly, and monthly content strategies

Monitor and optimize platform growth strategies, focusing on audience growth, engagement rates, and conversion performance

Lead and manage the social media operations team, ensuring task allocation and efficient execution

Mentor and develop team members, enhancing their skills in content creation, data analysis, and social media marketing

Collaborate with marketing, product, sales channel, marketing function teams to ensure social media aligns with overall business goals

Oversee the planning, creation, publishing, and optimization of social media content (including graphics, videos, and live streaming) to ensure brand consistency and market relevance

Identify and leverage social media trends to create engaging and viral content

Develop and manage influencer marketing strategies, collaborating with KOLs/KOCs to increase brand visibility

Track and analyze social media performance metrics, including audience behavior, engagement levels, and campaign effectiveness, and suggest data-driven improvements

Prepare regular reports on social media performance and provide insights for strategic adjustments

Conduct competitor analysis and market research to stay ahead of industry trends and optimize strategies

Qualification

Social Media StrategyContent CreationData AnalysisTeam LeadershipSocial Media Analytics ToolsCross-Functional CollaborationTask DelegationCommunication SkillsMentoring Skills

Required

Bachelor's degree or higher in Marketing, Communications, Media, Advertising, Public Relations, E-commerce, or related fields

8+ years of experience in social media operations, with at least 2+ years in a leadership or management role

Proven ability to build, manage, and mentor high-performing social media teams in a fast-paced, dynamic environment

Strong understanding of the U.S. market and social media culture; experience in international brand social media operations is a plus

At least 2 years of experience in managing a social media team, with strong leadership, motivation, and team development skills

Ability to set clear goals and KPIs, provide regular feedback, and ensure efficient execution

Strong task delegation and prioritization skills, capable of leading a team to deliver high-quality work in a fast-paced environment

Ability to work closely with marketing, PR, e-commerce, and brand teams to align social media strategies with overall business objectives

Excellent communication and coordination skills to drive cross-team projects, streamline workflows, and enhance collaboration efficiency

Experience in managing external partners (KOLs/KOCs, agencies, creative teams) and leveraging resources to optimize social media operations

Strong analytical skills to evaluate social media performance (engagement rates, follower growth, brand mentions) and optimize strategies accordingly

Proficiency in social media analytics tools (e.g., Sprout Social, Google Analytics, TikTok/Meta Insights) to make data-driven decisions

Ability to produce regular performance reports and continuously refine social media strategies based on key insights

Benefits

100% covered Medical/Dental/Vision for employee AND spouse + dependents!

401K with 4% employer match (eligible after 90 days of employment) and immediate vesting

Generous Sick + Vacation policy + paid holidays

Life Insurance

Voluntary Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

Employee Assistance Program (EAP)

Fully stocked kitchen

Company

VeSync

Founded in 2011, VeSync was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind.

Founded in 2011

Anaheim, California, USA

1001-5000 employees