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Deloitte · 1 day ago

CRM Senior Strategist

Philadelphia, PA

Full-time

Hybrid

Mid, Senior Level

$119K/yr - $219K/yr

4+ years exp

Deloitte is a leading professional services firm that empowers organizations to deepen customer relationships through innovative strategies and advanced analytics. As a CRM Senior Strategist, you will develop customer engagement strategies, support CRM strategy development, and collaborate with cross-functional teams to enhance customer experiences and business outcomes.

AccountingConsultingFinancial ServicesLegalProfessional ServicesRisk Management

Growth Opportunities

No H1B

Responsibilities

Support CRM strategy development, helping define who (customer segments), when (key moments), where (channels), and how (messaging) brands should activate CRM

Contribute to connecting data, brand strategy, creative, and technology into a cohesive CRM vision and operating model for clients

Assist in developing plans to activate customer data (0P, 1P, 2P, 3P) to inform personalization, segmentation, and communication strategies

Support learning agendas, test-and-learn plans, and performance reviews to inform CRM optimization

Help develop personalization strategies and contribute to creative briefs that guide content and creative development

Participate in reviews of creative work to ensure alignment with CRM strategy and customer experience goals

Assist in assessing a client's CRM maturity and contribute to recommendations that advance them toward best-in-class operations

Collaborate with cross-functional teams-including creative, technology, data science, loyalty, brand strategy, and audience engagement-to deliver CRM solutions

Support the development of multi-channel CRM strategies across digital channels (email, SMS, mobile, web, direct mail, social) and select offline channels

Contribute to mapping CRM journeys and identifying high-impact moments to increase customer engagement, loyalty, and lifetime value

Support client workshops, working sessions, and deliverables that align customer strategy with MarTech capabilities

Qualification

CRM strategy developmentJourney orchestrationMarketing automationData platformsSegmentation strategiesPersonalization strategiesCreative briefsPerformance data analysisClient workshopsCross-functional collaboration

Required

4+ years of experience supporting CRM or customer engagement strategy within an agency setting

4+ years of journey orchestration, marketing automation, and data platforms, and how they enable personalization and customer journeys

4+ years of developing CRM segmentation, personalization, or lifecycle strategies

4+ years of contributing to creative briefs, learning agendas, or test-and-learn frameworks

4+ years of collaborating with cross-functional teams such as creative, data, and technology

Ability to travel 30%, on average, based on the work you do and the clients and industries/sectors you serve

Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred

4+ years' experience working across multiple industries, with particular emphasis on experience within the financial services and consumer sectors

4+ years of analyzing CRM performance data and contributing to insights and recommendations

4+ years of providing input on content strategy or guiding creative toward strategic objectives

Experience working in a matrixed organization and contributing to collaborative solution development

Benefits

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.