Henry Ford Health · 1 day ago
Manager - Brand & Marketing Production (Hybrid in Troy, MI) - Health Alliance Plan
Troy, MI
Full-time
Hybrid
Mid, Senior Level
5+ years expHenry Ford Health is a respected academic medical center partnering with millions on their health journey. The Manager of Brand and Marketing Production will drive results through the development and execution of strategies to enhance customer business and maintain the brand identity of HAP.
BiotechnologyHealth CareHealth InsuranceMedical
Responsibilities
Support development of brand vision, manage marketing communications strategies and creative deliverables to support the brand and its portfolio
Develop content to support sales, marketing, product promotion, member acquisition, satisfaction, retention, health education and community outreach
Act as the brand steward to maintain consistency in brand applications
Responsible for management of the internal and external creative and marketing production teams
Responsible for coordinating with multiple internal teams to execute positioning, messaging, and content development across print and digital channels; additionally, this role should foster transparency among internal business partners and constituents relating to communications
Represent the Marketing and Communications department while providing account management to HAP internal business partners
Advise the VP of Marketing and other marketing department team members in the status of their projects
Maintain an archive and filing system for rapid retrieval of all HAP marketing assets
Perform other related duties as assigned
Qualification
Required
Bachelor's degree in advertising, Graphic Arts, or related field
Minimum of five (5) years Marketing experience — with a focus on brand positioning, awareness, building and management strategies
Previous management experience
Ability to develop strong, trusting and effectively collaborative relationships with a diverse group of internal and external departments and suppliers
Capable of keeping a full plate of projects on track and on budget
Ability to manage a large list of ongoing and diverse creative and marketing production projects and be able to anticipate the difficulties of the creative and production process
Have a strong working knowledge and expertise of marketing process, tools, and deliverables
Fully understand the role of marketing in the bigger picture of a company and in the marketplace
Be aware of the power a strong brand has in the role of marketing and in the long-term competitiveness of a company
Be able to work efficiently and effectively with outside marketing partners and suppliers and deliver a stellar marketing product with stellar market results
Exceptional track record of detail management, interpersonal relations, and team orientated success
Ability to utilize existing knowledge and experience and think out of the box to raise the effectiveness of current and future marketing projects
Preferred
Project Management and production experience preferred
Benefits
Competitive health plan options, with three consumer-driven health plans (CDHPs), a PPO plan and an HMO plan
Dental and eye care coverage
Tuition assistance
Family forming benefits
Discounts to dozens of businesses
Company
Henry Ford Health
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10001+ employees
H1B Sponsorship
Henry Ford Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (212)
2024 (156)
2023 (134)
2022 (159)
2021 (140)
2020 (153)
Funding
Current Stage
Late StageTotal Funding
$40.27MKey Investors
Mort Harris
2020-06-04Grant· $0.27M
2018-04-09Grant· $20M
2016-12-05Grant· $20M
Leadership Team
Robert Riney
President and CEO
Brenda Craig
Vice President, Integrated Communications
Recent News
2025-11-07
Company data provided by crunchbase