Tombras · 1 week ago
Director, Paid Search
Knoxville, TN
Full-time
Onsite
Director/Executive
6+ years expTombras is an independent, national full-service advertising agency seeking a Director of Paid Search to lead a team and optimize paid search campaigns for business growth. The role involves developing client relationships, mentoring team members, and implementing effective search strategies to drive results.
AdvertisingMarketing
Responsibilities
Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns
Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis
Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
Research keywords, analyze their relevance and perform competitive analysis
Recommend landing page strategies and consult on landing page planning and optimizations
Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
Administer bid management tools to accurate pace daily paid search budgets
Monitor and analyze campaign performance in platforms like Google AdWords, Bing Ads, Kenshoo, and more
Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
Mentor, train, and develop Paid Search Analysts and Strategists to continually strengthen your team members
Work with Paid Search Analysts to ensure billing and budget pacing is handled accurately and in a timely matter
Leading a team within Paid Search and working closely with other internal departments to develop fully integrated search campaigns
Champion department processes, stay current on search marketing industry trends and best practices
Qualification
Required
6-7+ years of Paid Search experience within an advertising agency
Google AdWords certifications - with 7+ years' experience with Google AdWords and Bing Ads
4+ years leading a team of several direct reports
Experience managing multi-million dollar campaigns for enterprise clients
Proven track record of successful client relationship development
Strong analytical thinker
Excellent communicator, team player and collaborator
Skilled in Microsoft Excel, Microsoft PowerPoint or Keynote
Intimate knowledge of paid search tactics including Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple
Experience working with various enterprise bidding platforms like Skai (Kenshoo), Adobe, Google Campaign Manager etc
Working knowledge around tracking solutions like pixels, Google Conversions, UET goals, Enhanced Conversions and offline conversions tracking
Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite
Intimate knowledge of website analytics programs (Google Analytics, Adobe, etc.)
Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field
Benefits
Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
Dog-friendly offices
Unlimited PTO
Generous parental leave for primary and non-primary caregivers.
Medical (PPO or High Deductible option) for employee + dependents
401(k) Participation
Employer-paid Dental & Vision
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
New, Modern building in Downtown Knoxville
Company
Tombras
Tombras is a 450+ person, full-service agency with a digital mindset. We are one of the top independent agencies in North America.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Brian Tilson
Chief Operating Officer
Denice Heyward
Chief Partnerships Officer
Recent News
Media Post
2025-12-25
2025-12-05
Company data provided by crunchbase