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Vital Farms · 1 day ago

Brand Manager, Innovation Incubator

Austin, TX

Full-time

Hybrid

Mid Level

$130K/yr - $150K/yr

4+ years exp

Vital Farms is a Certified B Corporation committed to bringing ethically produced food to the table. The Brand Manager, Innovation Incubator will redefine how the company brings new products to market, developing an innovation pipeline and leading launches from concept through full commercialization to drive growth and creativity.

AgricultureFarmingFood and BeverageOrganic Food

Responsibilities

Reimagine innovation at Vital Farms. Build and lead an innovation pipeline that enables us to bring more ideas to market faster, unlocks new opportunities for growth, expands consumer reach and creates culturally relevant moments for the brand

Source ideas from diverse inputs. Identify ideas inspired by consumer trends, stakeholder feedback, partnerships, and category expansion

Develop and execute agile commercialization plans. Collaborating with internal and external partners, manage from concept through launch, including product definition, business case, packaging, pricing, and go-to-market

Measure results and gather insights. Establish clear hypotheses and KPIs, evaluate in-market performance, and translate learnings into strategic recommendations for future development or scale

Expand innovation pathways. Identify new routes to market including collaborations, co-branded partnerships, and alternative production models to accelerate testing while maintaining Vital Farms' high standards

Foster a culture of speed and possibility. Encourage cross-functional teams to think bigger and move faster, raising the bar for how we innovate as a marketing organization

Support long-term strategy. Inform and de-risk exploration into new or adjacent categories and growth territories

Embrace ideation and test & learn mindset. Bring curiosity, creativity and speed to everything you do

Structure & plan. Create clarity from ambiguity by setting clear goals, milestones and learning plans. Balance strategy with bias towards action

Qualification

Brand ManagementInnovation DevelopmentMarketing StrategyConsumer InsightsAgile CommercializationCross-functional LeadershipCreativityAdaptabilityTeamworkCommunication

Required

Bachelor's degree in Marketing, Business Administration or related field

4+ years of experience in marketing, brand management or innovation at a food consumer goods company

Ability to navigate and operate effectively in ambiguous situations, demonstrating resilience and adaptability

Demonstrated leadership skills including motivating and guiding cross-functional teams

Strong sense of creativity, imagination and innovation

Ability to travel up to 40%, bringing key partners together to gather first-hand insights, feedback, ideas and accelerate decisions

You're energized by impact and have a bias for progress over perfection

You're no hero – You know the power of teamwork and celebrate the work of others before your own

You give a sh•t – You believe in acting like an owner and making Vital Farms a place to be proud of

You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day

You can walk in someone else's boots – You seek to understand other's viewpoints and think that you get to better answers by sitting on the same side of the table

You don't walk on eggshells – You're not afraid to leave the bullsh•t behind and have honest conversations