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Compass Health Center · 1 day ago

Digital Strategy and Content Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Compass Health Center is a recognized leader in crisis-level mental health care, providing patient-centered services in the Partial Hospitalization and Intensive Outpatient space. The Digital Strategy & Content Manager will oversee the organization's digital presence and content strategy, ensuring cohesive and compelling storytelling across various channels to enhance patient engagement and support organizational growth.

Health CareMedicalMedical DeviceMental Health

Responsibilities

Serve as day-to-day owner of the Compass Health Center website and related program pages

Lead content planning, updates, and optimization across service lines, locations, and specialties

Partner with brand, design, and SEO stakeholders to ensure the site is: Clear and intuitive for patients and families, Aligned with Compass’s voice and clinical positioning, Optimized for discoverability, accessibility, and performance

Maintain content governance standards, including messaging consistency, accuracy, and compliance

Develop and execute a cohesive social media strategy across priority platforms

Translate larger brand and campaign narratives into platform-appropriate content

Manage content calendars, posting cadence, and performance tracking

Collaborate with clinicians and leaders to elevate expert voices in a thoughtful, non-promotional way

Balance education, storytelling, and community-building with growth and engagement goals

Serve as a content creator and editorial partner for Compass’s content channels, producing high-quality, mission-aligned copy across: Website and program pages, Blogs and long-form editorial content, Social media captions and campaigns, Email marketing and digital newsletters, Select external-facing content, including publications, partnerships, ads, and thought leadership placements

Write clear, engaging, and emotionally intelligent copy that balances clinical credibility with accessibility and warmth

Translate complex mental health concepts into language that resonates with patients, families, alumni, and referring professionals

Collaborate with clinicians, leadership, and subject matter experts to shape ideas into compelling, accurate narratives

Edit and refine content written by others to ensure consistency in voice, tone, and brand standards

Support Compass’s broader storytelling efforts by helping identify strong story angles, themes, and narratives across channels

Ensure all written content reflects Compass’s values, evidence-based approach, and commitment to dignity and nuance

Lead digital execution of integrated content campaigns tied to key Compass initiatives (program launches, seasonal needs, specialty focus areas)

Ensure alignment across website, email, social, and supporting digital assets

Work closely with brand leadership to operationalize larger creative and editorial strategies

Adapt content for multiple audiences, including patients, families, alumni, and referring professionals

Support educational storytelling initiatives that highlight patient journeys, alumni perspectives, and long-term impact

Help build content frameworks that strengthen alumni connection and brand affinity over time

Collaborate on digital engagement strategies that feel authentic, respectful, and mission-aligned

Track and report on key digital performance metrics across all content and campaigns, including web, email, and social

Use data and audience insights to refine strategy and improve effectiveness

Identify opportunities to streamline workflows, improve content systems, and scale best practices

Qualification

Digital marketingContent strategyWebsite managementSocial media managementIntegrated campaignsHealthcare familiarityCollaborationStrategic mindsetOrganizational skills