L'Oréal · 5 hours ago
AVP- Brand Engagement (NYX)
El Segundo, CA
Full-time
Onsite
Director/Executive
$147K/yr - $213K/yr
7+ years expL'Oréal's NYX Professional Makeup is seeking an Assistant Vice President, Head of Brand Engagement to lead their marketing team. This role focuses on developing consumer-centric strategies through social and influencer marketing, managing content creation, and enhancing brand engagement efforts.
BeautyConsumer GoodsCosmetics
Responsibilities
Set the brand’s overall social, advocacy and influencer strategy across earned, owned and paid channels with compelling narratives and content that resonate with target audiences and build emotional connection
Develop social, influencer strategies to build brand love and advocacy, growing an engaged community and recruiting new consumers into the brand, informed by data driven insights
Manage and optimize social media presence, content creation, and community engagement/management efforts
Through social listening, market and competitive analysis be ready identify trends, opportunities, and insights to inform brand engagement initiatives
Define and track key performance indicators (KPIs) to measure the effectiveness of brand engagement efforts to ensure is Top 5 in Share of Influence
Lead internal and external agency teams responsible for development of strategy & execution of US rollout across paid, earned, owned content for the brand
Manage social and influencer team to ensure that all content is driving engagement, tailoring content for each specific channel (Instagram, Facebook, TikTok, Pinterest, YouTube, Twitter) and optimizing what works. Continue to strategize new audience growth and retainment across social
Thoroughly understand ever-evolving social/influencer marketing landscape and build and enhance brand strategies as needed based on industry trends and consumer behavior
Liaise and collaborate with product marketing to execute on digital content marketing tactics inclusive of digital content development, influencer & advocacy efforts to drive business goals (brand loyalty, consumer engagement, results)
Collaborate effectively with cross-functional teams, including marketing, sales, product, and customer service, to ensure a unified brand experience
Build and maintain strong relationships with key stakeholders, both internal and external
Budget management for all social, influencer and advocacy budgets
Bring recommendations based on performance reporting and consumer-focused data from internal and external sources (CMI reporting, retailer consumer reports)
Partner with marketing and paid media on boosting strategy to drive brand awareness, drive traffic and sales
Partner closely with Brand DMI (global team responsible for the brand’s global image and direction) to create feedback loop to ensure that the US plan properly embodies the global brand vision
Qualification
Required
Minimum seven (7) years of Marketing experience with heavy experience for digital, social, influencer and public relations
College Degree
In-depth, knowledge and understanding of digital platforms and how they can be leveraged to achieve business goals, including emerging trends in channel performance and content strategies
Experience with executing digital & social media campaigns from upper funnel awareness campaigns to performance marketing campaigns focused on conversion
Proven experience with brand communications, community management, social marketing, influencer & advocacy programs
Experience developing compelling social media campaigns and effective content strategies
Detailed knowledge of CRM best practice and industry benchmarks
Experience managing and developing a team, with experience onboarding to new social media management, listening platforms and social frameworks
Exceptional organizational skills and high level of attention to detail
Strong written and verbal communication skills, including ability to lead internal and executive level meetings/presentations
Experience managing and cultivating direct reports
Creative problem solver
Ability to develop solid relationships and lead with influence
Ability to manage in complex, matrixed, fast paced environment
Benefits
Bonus
Company
L'Oréal
No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking).
10001+ employees
H1B Sponsorship
L'Oréal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (6)
2022 (1)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
David Greenberg
CEO L’Oréal USA and President, North America Zone
Haley Cohen
Chief of Staff to the CEO of L’Oréal USA
Recent News
2025-11-14
2025-11-03
caixinglobal.com
2025-11-01
Company data provided by crunchbase