Life Cycle Manager jobs in United States
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Ruby Seven Studios, Inc. · 16 hours ago

Life Cycle Manager

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
date5+ years exp

Ruby Seven Studios, Inc. is seeking a strategic and hands-on Lifecycle Manager to design and optimize automated CRM programs for their gaming and casino products. The role involves owning the end-to-end lifecycle strategy, translating behavioral insights into personalized communications, and collaborating with various teams to enhance player retention and engagement.

CasinoGamingSocial Media
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Culture & Values

Responsibilities

Develop and manage automated lifecycle programs across the full player journey: onboarding, engagement, conversion, churn prevention, reactivation, and win-back
Define player segments and map behavioral triggers to appropriate communications and incentives
Build out comprehensive player lifecycle frameworks and identify opportunities to deepen retention and ARPU
Partner with CRM Ops to translate strategy into journeys, workflows, and event logic within CleverTap
Establish a culture of continuous testing across lifecycle touchpoints (creative, timing, segmentation, incentives)
Collaborate with CRM Analyst to measure performance and identify actionable insights
Adjust triggers, cadence, and messaging based on engagement and monetization trends
Work closely with Creative to tailor content for each lifecycle stage and player persona
Collaborate with Product, BI, and Partnerships to align lifecycle messaging with new features, promotions, and partner events
Partner with the CRM Designer and Creative team to ensure consistent, on-brand visuals across all channels
Work with CRM Ops to ensure data tagging, event tracking, and campaign triggers are aligned with lifecycle logic
Share insights with leadership to guide CRM evolution and player experience improvements
Define lifecycle KPIs (DAU, retention, reactivation, ARPU, LTV uplift) in collaboration with BI and CRM Analyst
Monitor cohort performance to identify opportunities for new automation or refinement
Provide quarterly lifecycle performance reports and recommendations to senior leadership

Qualification

CleverTapLifecycle marketingAnalytical skillsGaming marketingSegmentationLookerTableauCommunication skillsProject managementCollaboration skills

Required

5-8 years of CRM, lifecycle marketing, or retention marketing experience
Experience in gaming or casino marketing is required (social, mobile, or real-money gaming)
Proven success building automated lifecycle programs in platforms like CleverTap, Braze, or Salesforce Marketing Cloud
Strong analytical skills with experience using Looker, Tableau, or other BI tools
Deep understanding of segmentation, user behavior, and event-driven marketing
Excellent communication and project management skills – able to translate data into strategy and execution
Strong collaboration skills across marketing, product, creative, and data teams

Company

Ruby Seven Studios, Inc.

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Ruby Seven Studios is a top-ranking social casino gaming company based in Reno, Nevada and Kochi, India.
dateFounded in 2012
location
Reno, Nevada, USA
people-size51-200 employees
web-link
https://www.rubyseven.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
2016-03-10Acquired

Leadership Team

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Michael Carpenter
CEO & Founder
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Company data provided by crunchbase