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Inno Supps · 2 days ago

Marketing Communications Specialist

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Inno Supps is one of the fastest-growing supplement companies in the industry, aiming to become the largest supplement company in the world. The role focuses on building promotional email campaigns to convert browsers into buyers, managing the promotional calendar, and optimizing customer journeys to drive revenue.

Dietary SupplementsManufacturingNutrition

Hiring Manager

Courtney R.

Responsibilities

Own the promotional email calendar tied to launches, drops, evergreen offers, and tentpole events

Build offer-based customer journeys for non-customers: lead capture → nurture → promo conversion

Create and optimize pre-purchase flows (welcome series, browse abandonment, cart abandonment, lead magnet follow-ups, price/offer reminders)

Translate campaign goals into clear creative briefs (angles, hooks, urgency, product proof, CTA, offer framing)

Run A/B tests across subject lines, offers, messaging angles, creative formats, and send timing

Segment by intent and behavior (new leads, high-intent browsers, cart buyers, quiz takers, coupon seekers, etc.) to increase conversion

Partner with eComm + Paid teams to align landing pages, offers, and messaging across channels

Monitor performance daily/weekly and optimize based on revenue per recipient, conversion rate, click rate, list growth, and unsubscribe rate

Maintain brand voice and compliance standards for supplement marketing claims and promotional language

Qualification

Email MarketingKlaviyoCampaign ExecutionA/B TestingSegmentationDTC/eCommerce ExperiencePerformance MonitoringBrand Voice MaintenanceCreative Brief DevelopmentOrganizational Skills