Retail Marketing Manager/Lead Generation Manager jobs in United States
cer-icon
Apply on Employer Site
company-logo

Great Day Improvements · 18 hours ago

Retail Marketing Manager/Lead Generation Manager

Great Day Improvements, part of the GDI Family of Brands, is seeking a dynamic Retail Marketing Manager to lead local partnerships, events, and grassroots marketing initiatives that drive high-quality lead generation. This role works closely with senior leadership to develop scalable programs that support growth in all markets.

Building MaterialConstructionManufacturingReal Estate

Responsibilities

Create, develop, and manage local partnerships, retail events, trade shows, and grassroots marketing efforts
Work collaboratively with the Sr. Marketing & Media Manager, Regional Managers, and Regional Sales Managers
Develop and implement replicable local marketing programs and training structures
Set and track monthly, quarterly, and annual performance goals
Engage homeowners directly to generate leads and schedule in-home consultations
Conduct neighborhood marketing in areas with recently completed projects
Hire, train, manage, and motivate a team of field marketers across multiple locations
Manage marketing budgets to maximize ROI
Review and approve payroll entries and updates
Analyze performance data and identify opportunities for improvement
Conduct performance reviews and ongoing coaching
Support content creation, social media initiatives, and company culture efforts
Assist with corporate marketing projects as needed

Qualification

Field marketing experienceEvent marketing experienceLead generationBudget managementTeam leadershipCommunication skillsOrganizational skillsTime management

Required

5+ years of supervisory experience in field marketing, event marketing, or outside sales
Proven ability to build and scale grassroots marketing programs
Strong written and verbal communication skills
Excellent organizational and time-management abilities
Budget management and reporting experience
Ability to lead, train, and inspire field marketing teams
Comfortable demonstrating products and engaging directly with customers
Ability to stand and walk for up to 8 hours
Valid driver's license, clean driving record, and ability to travel using a personal vehicle
Flexibility to work retail hours, including evenings and weekends
Willingness to travel nationally for training, events, and market support as needed

Preferred

Experience in construction, home improvement, or lead generation

Benefits

Medical, dental, vision, and disability insurance
401(k) with company participation
Flexible Spending Account (FSA)
Additional benefits and growth opportunities

Company

Great Day Improvements

twittertwitter
company-logo
Great Day Improvements, LLC is one of the largest direct-to-consumer (DTC) home remodeling platforms in the U.S.

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
Littlejohn & Co
2024-06-20Private Equity

Leadership Team

leader-logo
Pamela Dunlap
Chief Financial Officer
linkedin
leader-logo
Jane Lamb
Chief Growth Officer
linkedin
Company data provided by crunchbase