RealPage, Inc. · 3 days ago
Industry Content Marketing Manager
Texas, United States
Full-time
Onsite
Senior Level, Lead/Staff
$106K/yr - $180K/yr
8+ years expRealPage, Inc. is a global leader in multifamily technology, helping property owners and operators make smarter decisions across the renter lifecycle. The Industry Content Marketing Manager is responsible for leading and executing industry content programs that connect Demand Generation priorities and corporate messaging into cohesive, scalable content initiatives.
Document ManagementPaymentsProperty ManagementPropTechSaaSSoftware
Hiring Manager
☁ John Laury ☁
Responsibilities
Lead and execute RealPage’s industry content programs, including thought leadership series, market intelligence webcasts, executive roundtables, research-led initiatives, and speaking engagements
Own program strategy and supporting content creation, establishing clear themes, structure, and editorial direction to ensure programs are cohesive, repeatable, and scalable
Translate Demand Generation priorities into industry-facing programs grounded in customer business challenges, supporting data, and solution benefits
Partner closely with Demand Generation to understand campaign goals, product focus, target audiences, and timing
Design content programs and narratives that extend campaign impact beyond individual channels through speaking, events, and executive-led moments
Ensure industry programs reinforce Demand Generation strategy without duplicating campaign execution or owning campaign-led asset creation
Collaborate with Communications to align industry programs with corporate messaging and brand positioning
Coordinate timing and messaging so owned programs, events, and earned media reinforce one another, while Communications retains ownership of media strategy and press relationships
Own the end-to-end speaker program for industry conferences and events
Manage call-for-speakers submissions, abstracts, speaker bios, and presentation development
Partner with Product Marketing and Communications to ensure narrative quality and message discipline, while Product Marketing retains ownership of product messaging and demos
Partner with Events and Product Marketing to shape cohesive event storytelling and booth narratives that connect campaign themes, industry perspectives, and product value
Support pre- and post-event content that extends the value of event participation and reinforces key narratives
Own voice, tone, and quality standards across industry-facing content programs
Create and review assets to ensure clarity, consistency, and alignment with the RealPage brand
Develop editorial themes and narrative frameworks that support consistent storytelling while introducing new ideas and formats
Help integrate priority industry perspectives, such as Agentic AI, into thought leadership, speaking sessions, and event narratives in a credible and business-aligned way
Qualification
Required
+ 8+ years of experience in content marketing, industry marketing, thought leadership, or integrated marketing within B2B SaaS or enterprise technology
+ Proven experience owning industry-facing content programs end-to-end, including strategy, execution, and supporting asset creation
+ Strong writing and editorial instincts, with the ability to elevate quality without becoming a bottleneck
+ Experience partnering closely with Demand Generation, Product Marketing, Communications/PR, and Events
+ Comfortable operating in a strategic, cross-functional role that requires influence and judgment
Preferred
+ Multifamily, real estate, or PropTech experience is a plus
Benefits
Health, dental, and vision insurance.
Retirement savings plan with company match.
Paid time off and holidays.
Professional development opportunities.
Performance-based bonus based on position.
Company
RealPage, Inc.
RealPage is the leading global provider of AI-enabled software platforms to the real estate industry.
5001-10000 employees
H1B Sponsorship
RealPage, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (19)
2023 (11)
2022 (11)
2021 (17)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
$105.04MKey Investors
Camden PartnersApax Partners
2022-01-13Post Ipo Equity· $18.64M
2020-12-21Acquired
2011-09-15Post Ipo Equity· $6.87M
Leadership Team
Dirk Wakeham
Chief Executive Officer
Steve Winn
Chairman of the Board, President & CEO
Recent News
2025-12-25
2025-12-25
2025-12-24
Company data provided by crunchbase