Senior Analyst or Manager, Retail Media Performance jobs in United States
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Central Garden & Pet · 2 weeks ago

Senior Analyst or Manager, Retail Media Performance

Central Garden & Pet is a leading company in the pet and garden industries, dedicated to nurturing happy and healthy homes. They are seeking a Senior Analyst or Manager to oversee digital media performance reporting across major retailers, providing actionable insights and recommendations to enhance eCommerce strategies.

Home and GardenPet
Hiring Manager
Cleveland Masten
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Responsibilities

Build and maintain standardized reporting on spend, ACOS, ROAS, TACOS, impressions, clicks, CPC, share of voice, and new-to-brand metrics; execute and deliver weekly/monthly/quarterly scorecards to BUs and leadership
Recommend budgets, keyword optimizations, and targeting strategies to BU retail media leads; identify negative keywords, new-to-brand opportunities, and high-ROI placements
Partner with Finance to connect retail media spend to revenue, margin, and P&L; Collaborate with digital shelf teams to link media insights to PDP performance and conversion
Develop and document playbooks for campaign setup, reporting cadence, and optimization levers; Support BU retail media leads with training and ad-hoc analytics; Manage day-to-day coordination of PacVue and retailer media relationships

Qualification

Analytical skillsMeta Advertising PlatformAmazon AdvertisingAmazon Marketing CloudWalmart ConnectDigital marketing/mediaMicrosoft Office SuiteExpert level ExcelCross-functional collaborationCommunication skillsProblem-solving skillsOrganizational skillsTeamwork

Required

Must have strong analytical and problem-solving skills; possess excellent verbal and written communications skills
Extensive, prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media
Proven ability in working cross-functionally to achieve results
Strong communication skills with ability to influence decision makers and indirect reports
Ability to work independently with some direction; superior organizational skills
Professional demeanor and integrity; works extremely well in teams
Strong working knowledge of the Microsoft Office suite; expert level Excel skills
Bachelor's degree in business or related field required
3+ years of relevant eCommerce/Digital Advertising Experience required

Preferred

5+ years of experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

Benefits

Comprehensive Medical, Dental, and Vision Insurance
Free Life and Disability Insurance
Health and Dependent Care Flexible Spending Accounts
401k with 3% company match
Paid vacation, holidays and sick time
Employee Assistance Program
Access to thousands of free online courses
Discounts on cell phones, movie tickets, gym memberships, and more!
Education Assistance (both college degrees and professional certifications)
Referral Program with cash bonus
Access to on-demand pay
Paid parental leave

Company

Central Garden & Pet

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Central Garden & Pet is a market leader in the Garden and Pet industries.

Funding

Current Stage
Public Company
Total Funding
unknown
1993-07-15IPO

Leadership Team

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Beth Springer
Lead Independent Director, Board and Former Interim CEO
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Niko Lahanas
Chief Executive Officer
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Company data provided by crunchbase