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Slingco Limited · 1 day ago

Marketing and Enablement Manager

Smyrna, GA

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $95K/yr

Slingco is an award-winning supplier of installation tools for the energy infrastructure industries, including Utility, Oil & Gas and Renewables. The Marketing and Enablement Manager role focuses on aligning Marketing and Sales by equipping the sales organization with essential tools and resources, developing sales collateral, and managing CRM data integrity to support the B2B sales cycle.

Industrial EngineeringManufacturingMechanical Engineering

Responsibilities

Develop, maintain, and govern a comprehensive sales enablement content library, including sales materials, presentations, case studies, battle cards, and proposal templates; conduct regular audits to ensure accuracy, consistency, and relevance

Lead sales readiness for new product launches by developing go-to-market toolkits, training materials, and launch collateral, and coordinating internal kickoff activities

Serve as the primary Zoho CRM administrator, ensuring data accuracy, lead routing, and system optimization; build and maintain dashboards to track pipeline health, conversion rates, and forecast accuracy; establish and enforce data hygiene standards through audits, training, and documented processes

Oversee the end-to-end lead management process from marketing handoff through sales acceptance; define, monitor, and enforce SLAs related to response times, follow-up cadence, and lead qualification

Analyze lead sources, conversion rates, and lead quality in partnership with Digital Marketing; provide structured feedback to Sales and collaborate on lead scoring improvements

Plan and manage the company’s participation in major trade shows, conferences, and industry events, including booth design, collateral development, promotional items, logistics, vendor coordination, and budget oversight

Develop pre-event enablement materials such as prospect lists, meeting scripts, and presentations, and manage post-event follow-up campaigns; track and report event ROI using lead and pipeline metrics

Maintain regular communication with the sales organization through meetings and newsletters; gather feedback to prioritize enablement initiatives; source and manage promotional items and client gifts

Collaborate with Channel Marketing to support partner enablement and co-selling resources; work with Digital Marketing to ensure alignment between sales content, campaigns, and lead generation efforts

Partner with Market Analytics to integrate market research, competitive intelligence, and customer insights into sales presentations, battle cards, and training materials

Measure and report on enablement program effectiveness, product launch adoption, and sales team satisfaction; continuously improve processes based on performance data and stakeholder feedback

Qualification

B2B sales processesZoho CRM administrationSales collateral developmentProject managementData analysisMarketing enablementEvent planningCommunication skillsCollaboration skillsDetail-oriented

Required

Strong understanding of B2B sales processes, buyer journeys, and common sales methodologies

Demonstrated ability to translate market research, competitive intelligence, and performance data into practical, actionable sales tools

Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously

Highly analytical with the ability to interpret data and communicate insights effectively

Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely

Proven ability to collaborate cross-functionally with sales, digital marketing, channel marketing, and analytics teams

Self-directed, proactive, and able to work independently while contributing effectively within a team environment

Detail-oriented with a strong commitment to data accuracy, process discipline, and continuous improvement

Comfortable working in a fast-paced, growth-oriented B2B environment

Bachelor's degree in Marketing, Business, Communications, or a related field

Significant experience in marketing enablement, marketing operations, or a related B2B role

Demonstrated experience administering CRM platforms (Zoho preferred), including reporting, dashboard creation, and user management

Proven experience developing and managing sales collateral and enablement materials that support sales effectiveness

Experience planning and executing large-scale trade shows, conferences, and industry events

Hands-on experience with sales and marketing technologies, including CRM systems, marketing automation platforms, content management systems, and presentation tools

Advanced proficiency in Excel for data analysis and reporting

Ability and willingness to travel for industry events and occasional sales meetings (approximately 20–30%)