CooperCompanies · 1 week ago
Director, Global 1-Day Portfolio Marketing
209 High Point Drive, Victor, NY, 14564, US
Full-time
Onsite
Director/Executive
$153K/yr - $235K/yr
10+ years expCooperVision, a division of CooperCompanies, is one of the world’s leading manufacturers of soft contact lenses. This highly collaborative role owns the strategic direction and profitable commercial performance of the 1 Day contact lens portfolio, including CooperVision-branded and customer-branded offerings.
Medical Device
Responsibilities
Serve as the central connector across global functions to align innovation priorities, business cases, and commercialization plans for the 1 Day portfolio
Facilitate data-driven, cross-functional decision-making that balances market opportunity, technical feasibility, and commercial readiness
Collaborate with LCM, R&D, Regulatory, and Supply Chain to ensure product concepts advance efficiently through development and launch
Partner with Finance and Commercial Operations to align portfolio decisions with global revenue, margin, and investment targets
Lead the 1 Day portfolio from insight to lifecycle management, including innovation planning, launch readiness, in-market optimization, and rationalization
Define global 1 Day portfolio strategy, brand hierarchy, positioning, pricing corridors, packaging, and claims
Drive consistency and efficiency through standardized processes, launch playbooks, and toolkits that enable regional execution
Measure portfolio performance through business KPIs, customer adoption, and brand equity metrics to guide future decisions
Translate consumer, professional, and market insights into clear portfolio strategies and innovation requirements
Build and continuously refine the 1 Day product innovation pipeline, in collaboration with R&D and LCM, ensuring alignment with global market trends and customer needs
Provide commercial leadership in defining new product concepts, feature sets, and value propositions based on unmet needs and growth opportunities
Lead global business case development and ensure projects move from concept to commercialization with cross-functional alignment and ROI focus
Develop and deploy global go-to-market frameworks that integrate positioning, pricing, messaging, and channel activation strategies
Partner with Regional Marketing, Global Key Accounts & Key Markets to translate global plans into localized execution across ECP, retail, and digital environments
Partner with Global Marketing Strategy & Planning/Customer Enablement to gather insights, incorporate portfolio messaging in Masterbrand communication and pair product with non-product services and tools to create cohesive go-to-market plans
Lead creation of launch playbooks, clinical storylines, and marketing content to ensure consistent, impactful market activation
Coordinate with Professional Affairs to build advocacy, awareness, and preference for the 1 Day portfolio globally
Partner closely with the Senior Director, Global FRP Portfolio Marketing to ensure aligned portfolio architecture, resource prioritization, and strategic continuity across the 1 Day and FRP businesses
Qualification
Required
10+ years of progressive marketing or product management experience, including 5+ years in global or regional roles within healthcare, consumer health, or related industries
Proven success managing complex, multi-market portfolios across the full product lifecycle—from concept to launch to rationalization
Demonstrated excellence in cross-functional collaboration and decision-making, working with R&D, LCM, Regulatory, Supply Chain, and Finance
Strong capability in insight translation, innovation pipeline development, and business case creation for new product introductions
Advanced strategic and analytical thinking; able to link insights to product and market strategy
Strong communication and influencing skills with experience presenting to senior leadership and guiding matrixed teams
Financial acumen including P&L, pricing, forecasting, and ROI analysis
Bachelor's degree in Marketing, Business, or related field required
Preferred
MBA preferred
Company
CooperCompanies
CooperCompanies (Nasdaq: COO) is a leading global medical device company focused on helping people experience life’s beautiful moments through its two business units, CooperVision and CooperSurgical.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Agostino Ricupati
SVP Finance - Tax and Chief Accounting Officer
June White
Principal Business Partner, Inclusion & Diversity
Recent News
2024-05-04
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