Fluke Corporation ยท 18 hours ago
Commercial Product Marketing Manager
1, 2, 3 Science Road, Glenwood, IL, 60425, US
Full-time
Onsite
Mid, Senior Level
5+ years expFluke Corporation is a global industrial technology innovator that focuses on software-powered workflow solutions and data-driven intelligence. The Commercial Product Marketing Manager will play a critical role in advancing the company's strategy by enabling the commercial team to execute go-to-market plans for SaaS solutions and consulting services, ensuring effective product positioning and sales support.
Electrical & Electronic Manufacturing
Responsibilities
Develop and implement GTM strategies for SaaS products and consulting services, ensuring alignment with business objectives and revenue targets
Partner with Marketing and Sales leadership to define launch plans, pricing strategies, and promotional campaigns
Monitor market trends, customer needs, and competitive landscape to refine positioning and messaging
Create and deliver sales enablement resources, including presentations, demos, ROI calculators, competitive battle cards, and objection-handling guides
Train and support the sales team on product value propositions, differentiation, and consultative selling techniques
Serve as a subject matter expert during key customer engagements to help close strategic opportunities
Collaborate with Sales to identify barriers to adoption and develop solutions to accelerate deal cycles
Provide insights on segmentation, targeting, and account prioritization to maximize penetration in key markets
Partner with Customer Success to ensure smooth onboarding and retention strategies for SaaS and consulting offerings
Define clear value propositions for SaaS and consulting services that resonate with target personas
Translate technical capabilities into compelling business outcomes for customers
Support Marketing in creating high-impact content such as case studies, whitepapers, and thought leadership pieces
Work closely with Engineering and Operations to ensure product readiness aligns with GTM timelines
Leverage the Fortive Business System (FBS) tools to drive continuous improvement in funnel management and commercial execution
Qualification
Required
Bachelor's degree in Business, Sales, Marketing, or a related field; an MBA is a plus
5+ years of relevant work experience with global products
Strong foundation in marketing fundamentals, including pricing, positioning, articulating value propositions, building a differentiated strategy, understanding customer needs, and more
Analytical & logical fact-based problem solving
Strong communication and presentation abilities to groups, large and small
Resourceful, collaborative teammate and possesses an owner mentality
Effective at time management and priority setting
Can travel domestically and internationally, 25%
Company
Fluke Corporation
Fluke Corporation, a wholly owned subsidiary of Fortive Corporation (NYSE: FTV), is the world leader in the manufacture, distribution and service of electronic test tools and software.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jon Douyard
VP, Finance and CFO
Anil Urs
Chief Information Officer
Company data provided by crunchbase