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Pyramid Consulting, Inc · 1 month ago

Marketing Lead Analyst

United States

Full-time

Remote

Mid Level

$40/hr - $43.17/hr

3+ years exp

Pyramid Consulting, Inc. is seeking a talented Marketing Lead Analyst for a 12-month contract opportunity. The role involves designing B2B content, managing campaign production schedules, and analyzing marketing activities to drive results.

ConsultingInformation TechnologyLegalProfessional ServicesSoftwareStaffing Agency

Growth Opportunities

Responsibilities

Work with internal and external partners to design assigned B2B content that generates reads, views, or listens and/or digital campaign creative that leads to sales inquiries

Build efficient campaign production schedules and manage to ensure timely, on budget completion from launch to final results

Write creative briefs and supporting documents, gather data as needed

Engage functional areas to produce and execute B2B campaigns, as needed

Works with media vendors on projects from inception to delivery, including trafficking

Assists in positioning, messages, and media mix planning

Assemble Campaign Experience Components in AEM (Adobe Experience Manager)

Finalize contact lists and send to various channel partners ahead of campaign go live

Works with Legal and Compliance to ensure materials are reviewed, approved, and state filed

Tracks and analyzes results of marketing activities and share out reporting related information

Performs quality audits and checks to ensure accuracy of materials

Provides feedback and input to drive technical and process changes to improve results

Qualification

B2B Campaign ManagementAdobe Experience ManagerAdobe AnalyticsCampaign ManagementOn24Project ManagementMarketoWrikeMiroCommunication skills

Required

B2B Campaign Management

Adobe Experience Manager

AEM

Adobe Analytics

On24

Bachelor's degree required

Minimum 3 years of experience in insurance or finance, preferably in B2B marketing or demand generation

Strong time and project management skills; ability to juggle and execute multiple projects

Previous experience leading work with internal or external creative agencies

Knowledge of marketing technology, digital campaign reporting and metrics

Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns

Excellent oral and written communication skills; strong interpersonal skills

Knowledge of Microsoft Office suite - advanced Excel skills a plus

Project Management

AEM proficiency with experience building out pages for a campaign

Campaign Management experience

Experience with Adobe Analytics and On24

Experience with virtual events and direct mail vendors

Preferred

Experience with Adobe Experience Manager, Marketo, Wrike and/or Demandbase a plus

Preferable experience in insurance or finance, but not mandatory

Experience with Marketo, Wrike, Miro (similar to Mural)

Benefits

Health insurance (medical, dental, vision)

401(k) plan

Paid sick leave (depending on work location)

Company

Pyramid Consulting, Inc

Glassdoor4.2

Pyramid Consulting, a global leader in workforce and technology solutions, empowers individuals and organizations to transform and thrive in the most challenging and competitive markets.

Founded in 1996

Alpharetta, Georgia, USA

5001-10000 employees