Tubi · 19 hours ago
Director, Media and Demand Generation
San Francisco, CA
Full-time
Hybrid
Director/Executive
$135K/yr - $193K/yr
10+ years expTubi is a free streaming service that entertains over 100 million monthly active users. They are seeking a Director, Media and Demand Generation to oversee Tubi’s Media Investment Strategy and lead a high-performing marketing team, focusing on both Brand and B2B initiatives.
AdvertisingDigital EntertainmentFilmMedia and Entertainment
Responsibilities
Build, mentor, and scale a high-performing consumer marketing team distributed across officers
Guide media investment strategies mapped to a full funnel suite of marketing KPIs for direct response, title, and brand marketing initiatives
Own research, planning, and execution stages for online and offline channels - including Paid Social, CTV/OTT/OLV, Programmatic, Audio, OOH, and Linear Television
Build and manage relationships with media agency partners, setting KPIs, reviewing performance, and managing to specified goals
Work with digital TV platform partners and proactively experiment with innovative solutions to drive business outcomes
Lead creative testing, ideation, and optimization, working closely with marketing data science to validate results that maximize impact
Help develop our broader measurement strategy to understand the holistic path to conversion of our marketing efforts
Stay ahead of industry trends in adopting technology, evolving measurement capabilities, and adapting to the changing privacy landscape
Be personally invested in the usage of AI tools, both by independently building new capabilities and using established solutions
Qualification
Required
10+ years of relevant experience, with deep experience in performance marketing and demand generation
In house marketing leadership experience, owning complex media budgets and understanding how to build and deliver on corporate KPIs
In-Platform experience with media buying suites (e.g. social media platforms or DSPs), understanding both operational and technical aspects of partners
Technical media operations knowledge, being well-versed in full-funnel media incrementality measurement and optimizing towards KPIs
Deep expertise in operating in highly quantitative environments and being able to translate key learnings into key takeaways for other teams, including senior leadership
Proven ability to work cross functionally and able to adapt quickly to changing needs, thriving in a test and learn environment
Track record as a proven business partner, able to work cross functionally with creative, product, data science, and legal teams
Preferred
Experience with B2B Demand generation, building sales pipeline is a plus
Familiarity with MMM, MTA, or advanced measurement frameworks is a plus
Benefits
Annual discretionary bonus
Long-term incentive plan
Medical/dental/vision insurance
401(k) plan
Paid time off
Flexible Time off Policy
Generous Parental Leave Program
Monthly wellness reimbursement
Company
Tubi
Tubi is the world’s largest ad-supported video on demand (VOD) service. Available on Connected TV devices, Mobile, and the Web.
501-1000 employees
H1B Sponsorship
Tubi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (29)
2024 (13)
2023 (19)
2022 (21)
2021 (20)
2020 (19)
Funding
Current Stage
Late StageTotal Funding
$28MKey Investors
Jump Capital
2020-03-17Acquired
2019-12-23Series D
2017-07-01Pre Seed
Leadership Team
Anjali Sud
CEO
Sameer Balgi
Chief Financial Officer
Recent News
2026-01-04
Foundation Capital
2025-12-31
pitchbook.com
2025-12-31
Company data provided by crunchbase