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Coca-Cola Beverages Florida · 1 day ago

Senior Shopper Marketing Manager

Tampa, FL

Full-time

Onsite

Senior Level

7+ years exp

Coca-Cola Beverages Florida is looking for a Senior Shopper Marketing Manager to oversee Customer Marketing Planning and Activation. The role involves leading strategic development and execution of marketing programs to drive business objectives and results for assigned customers and channels.

Food and BeverageManufacturingSales

Responsibilities

Lead the strategic development and execution of localized programming and brand activation at key accounts for programs developed by the HQ Level Shopper Marketing Teams in assigned channel and/or customers

Own the customer marketing roadmap by partnering closely with Customer Teams to translate National GOAT programs, innovation launches, and brand initiatives into high-impact, account-specific and channel-specific programs that drive volume, share, and long-term customer value

Maximize the marketing activation of Coke Florida assets (e.g., Tampa Bay Bucs, Disney), in collaboration with Asset Manager, serving as the strategic lead in developing full-funnel retail programs, stand-alone activations, and experiential extensions tied to customer objectives

Leverage channel strategy insights to architect profitable, customer-centric plans, ensuring alignment with sales goals, financial targets, and brand strategy while influencing customer decision makers

Lead marketing sell-in with select customers, including developing persuasive storytelling, building strategic sales decks, and representing marketing as the senior voice in customer presentations

Activate cross-category partnerships with outside companies to develop customer programs

Own program budget planning, allocation, tracking and stewardship, including the ability to coordinate different sources of funds from brand partners

Manage NEW Customer POS design and messaging including communication to internal POS Store

Manage the Activation process, including development of timeline, creative, POS design, external partners, internal and partner approvals

Assist in developing program recap and measurement process with the Business Intelligence team

Qualification

Customer marketingOmnichannel shopper marketingAnalytical tools proficiencyStrategic project leadershipCollaboration skillsProfessional maturityExceptional communication

Required

Minimum undergraduate (BA or BS) degree

7-10+ years of experience in customer marketing, retail marketing, brand marketing, sales, agencies, or CPG environments

Strong understanding of omnichannel shopper marketing, national promotions, activation planning, and customer-level execution

Proficiency in analytical tools (e.g., Nielsen Connect, Nielsen Panel) with the ability to translate data into insights and action

Preferred

Proven track record of owning and delivering complex marketing programs with measurable business impact

Advanced strategic project leadership experience with the ability to manage multiple programs simultaneously, while driving alignment across cross-functional teams

Strong collaboration and influencing skills with the ability to partner effectively across sales, brand, insights, and external agencies

Demonstrated ability to prioritize and make decisions in a fast-paced environment, anticipating risks and proactively removing barriers

Exceptional communication skills with executive presence—able to represent marketing internally and externally with confidence

Exhibit professional maturity - High degree of professional maturity, business judgment, and ability to navigate complex stakeholder environments