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Washington Metropolitan Area Transit Authority (WMATA) · 20 hours ago

Social Content Specialist

Washington, DC

Full-time

Onsite

Mid Level

4+ years exp

Washington Metropolitan Area Transit Authority (WMATA) is seeking a highly motivated Social Media Content Specialist who excels in producing social-first content. In this role, you will leverage your expertise in social media and content creation to produce engaging short-form videos and execute compelling social media strategies that resonate with target audiences.

Association

Growth Opportunities

Responsibilities

Supports the creation and accuracy of all external-facing digital communications channels, including but not limited to social media, the Washington Metropolitan Area Transit Authority (WMATA) website, email and text message notifications, mobile application information, and video

Monitors social media using a variety of tools to provide real-time intelligence to assist in managing Metro's response to incidents or latest emerging trends

Engages with regional partners on social media opportunities to highlight and elevate messaging that brings public awareness to Metro-related news, initiatives, milestones, service exceptions and events

Provides support and assistance to the Manager of Digital Content for assigned functions

Researches and coordinates responses on topics receiving extensive, high-profile attention, often confidential in nature. Maintains a content calendar that looks at short term and long-term planning (30-60-90+ days) of impending milestones for public communication, which involves tracking events, accomplishments, anniversaries, and strategic initiatives

Develops and publishes content for owned channels, including promotion of Metro News, initiatives and partnerships, as well as ensuring that content is fresh, relevant and up-to-date

Supports the digital content needs of internal stakeholders such as employee communications, marketing, community relations, government affairs, Metro Transit Police, etc.; documents media relations activities such as photo opportunities, press conferences, interviews, and roundtable discussions

Engages on social media to bring public awareness to Metro-related news, initiatives, milestones, service exceptions, and events. Actively monitors operations using a variety of internal tools, as well as social media, to provide real-time intelligence to assist in managing Metro's response to incidents and to craft customer messaging

Understands social media insights around defined metrics like engagement, popularity, trending, and sentiment

Leads and participates on various internal and external committees and task forces, building and maintaining effective working relations to ensure interdepartmental cooperation, coordination, and productive, mutually beneficial interface with external public and private entities and individuals

Produces quick-turn infographics and content through use of software like Canva, Adobe Express, Adobe Premier Pro, Final Cut Pro, iMovie, etc., that fully showcases complete storytelling ides and executions

Maintains and promotes awareness and accountability with safety policies and procedures while performing job functions. Promotes a positive safety culture and encourages reporting of safety concerns consistent with our Agency Safety Plan, other regulatory requirements within the Safety Management System and just culture principles

Qualification

Social media expertiseContent creationVideo productionDigital strategyWriting skillsAttention to detailCreative problem solvingCollaborationCommunication

Required

Bachelor's Degree in Communications, Public Affairs/Public Relations, Political Science, Public/Business Administration, Research, or a related field

Minimum of (4) four years of experience in communication, marketing, research, transit management, or public affairs/public relations, that includes: Strong, demonstrated technology experience in web content, social media, video production, and mobile web applications

Impeccable writing skills

Experience creating and delivering clear, concise messages that consider strategic priorities

Preferred

Experience in a large service organization setting

To be considered for this position, candidates must submit a portfolio or a selection of social content work samples. We strongly recommend providing a link on your resume or saving the portfolio as a pdf and attaching it to your resume

Company

Washington Metropolitan Area Transit Authority (WMATA)

Glassdoor3.9

Ready to take on a new career in transit? Metro is the “Employer of Choice” in the region for people that are passionate about mobility, business development, regional connectivity and tourism.

Founded in 1967

Washington, District of Columbia, USA

10001+ employees