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CommerceIQ · 23 hours ago

Director, Demand Generation

Mountain View, California, United States

Full-time

Onsite

Director/Executive

$147K/yr - $210K/yr

8+ years exp

CommerceIQ is an AI-powered digital commerce platform revolutionizing online sales for brands. The Director of Growth Marketing/Demand Generation will lead strategies to enhance enterprise account engagement and pipeline creation through multi-channel growth initiatives.

AnalyticsE-CommerceE-Commerce PlatformsInternetMachine LearningRetailSaaSSoftware

Responsibilities

Architect and execute a global Account-Based Marketing strategy focused on target enterprise accounts and strategic industry segments

Partner with Sales leaders and RevOps to prioritize target accounts, and align campaigns with deal stages

Orchestrate personalized, multi-channel ABM plays that include digital, content, executive events, and 1:1 experiences

Lead the planning, execution and optimization of digital campaigns across LinkedIn, referral programs, and email nurture journeys to drive awareness and pipeline

Build an integrated digital strategy that amplifies ABM efforts — leveraging both paid and organic channels to reach enterprise audiences

Collaborate with content and design teams to develop compelling creative and messaging for each stage of the buyer journey

Implement A/B testing, audience segmentation, and automation workflows to improve campaign performance and conversion rates

Track performance across channels and continuously optimize for engagement, pipeline contribution, and ROI

Work closely with Sales, SDR, Product Marketing, and RevOps teams to align messaging, targeting, and follow-up across all campaigns

Ensure consistent brand and narrative across every customer touchpoint — from awareness to retention

Work with RevOps team to ensure data is captured to ensure attribution can be accurately reported

Define and monitor KPIs across ABM and digital campaigns (engagement rates, pipeline velocity, conversion, CAC)

Leverage CRM, marketing automation, and ABM tools (Salesforce, HubSpot, 6sense, etc.) to track and optimize performance

Use intent data, predictive analytics, and customer insights to prioritize outreach and personalize experiences

Produce weekly campaign performance insights

Build, mentor, and lead a high-performing growth marketing team specializing in ABM, digital campaigns, and analytics

Manage vendor and agency relationships to expand campaign reach and effectiveness

Qualification

Account-Based MarketingDigital MarketingMarketing AutomationCRM PlatformsData AnalyticsEntrepreneurial MindsetLeadership SkillsCollaboration SkillsCommunication Skills