Swish Breaks · 21 hours ago
Head of Growth and Marketing
Swish Breaks is a fast-growing live commerce company based in NYC, seeking a Head of Growth & Marketing to lead their customer growth engine. The role involves designing strategies, building systems, and executing campaigns to transform viewers into loyal buyers and enhance customer retention across various channels.
Sports
Responsibilities
Own Swish’s growth strategy across acquisition, retention, paid media, lifecycle, and community-driven channels
Build and optimize CRM systems including segmentation, triggers, journeys, and repeat-purchase funnels
Lead paid acquisition across Meta, TikTok, and YouTube — budgets, targeting, creative testing, and CAC performance
Run full-funnel campaigns with clear goals, channel plans, and measurable lifts in traffic, conversion, and retention
Partner with Brand & Content on briefs, messaging, and creative that drives performance
Collaborate with VIP Experience team to enable data-driven segmentation, upgrade paths, and targeted offers
Build and lead a high-performing growth team across CRM, paid, and analytics
Qualification
Required
8–12+ years in growth, CRM, lifecycle, or performance marketing within high-growth consumer or marketplace environments
3-5+ years leading high performing teams
Proven strategist + builder who can design systems and execute campaigns hands-on
Strong CRM expertise across segmentation, behavioral triggers, automation, and multi-channel lifecycle flows
Paid media experience running Meta/TikTok/YouTube with clear CAC and performance responsibility
Deep analytical skills in funnel analysis, cohort insights, attribution, and CAC/LTV modeling; SQL a plus
AI-literate, using automation and intelligent workflows to accelerate execution
Preferred
Experience in live shopping, creator marketplaces, ecommerce, sports, and/or TCG
You are a culture warrior and thrive in expressive environments (streetwear, sports, gaming, media)
You love creators, fans, collectors, and the culture that surrounds them — this isn't just a job to you