All Energy Solar · 2 days ago
Digital Marketing Specialist - Search & AI
Minneapolis–Saint Paul, WI
Full-time
Hybrid
Entry, Mid Level
$55K/yr - $65K/yr
2+ years expAll Energy Solar is a rapidly growing company in the renewable energy sector, seeking a Digital Marketing Specialist - Search & AI to enhance their digital marketing efforts. The role involves strategizing and executing search marketing campaigns, optimizing performance, and collaborating with internal teams to drive brand growth and conversions.
EnergyRenewable EnergySolar
Responsibilities
Strategize, develop, and execute integrated paid and organic search marketing campaigns to drive lead generation, conversions, and revenue growth
Support and optimize ongoing Search Engine Marketing (SEM), paid search, and Local SEO campaigns through continuous analysis and performance improvements
Conduct comprehensive keyword research, paid keyword discovery, expansion, and optimization to maximize campaign reach and efficiency
Execute A/B and multivariate tests; collect, analyze, and interpret performance data to identify trends, insights, and opportunities for maximum ROI
Optimize ad copy, extensions, and creative assets across paid search platforms to improve relevance, quality scores, and conversion rates
Monitor evolving search trends, platform algorithm changes, and the growing impact of AI in search (e.g., Google AI Overviews), adjusting strategy to maintain strong visibility
Enhance All Energy Solar’s digital presence and brand reputation across AI-powered discovery platforms such as ChatGPT, Gemini, and Grok
Research and analyze competitor advertising strategies, keywords, and links to inform campaign decisions
Manage paid search campaign budgets by estimating monthly costs, staying within allocated spend, and maximizing efficiency
Track and reconcile campaign billing, expenses, and discrepancies to ensure financial accuracy and accountability
Collaborate with supervisors to define, document, and maintain internal processes related to campaign execution, reporting, and billing
Track, analyze, and report on key performance indicators (KPIs) including impressions, click-through rates, conversions, cost-per-acquisition, and ROI
Maintain dashboards and generate detailed SEM and website analytics reports to communicate performance insights to stakeholders
Leverage automation, bid management tools, and AI-driven solutions to support data analysis, forecasting, and campaign optimization
Analyze market trends, competitive landscapes, and digital performance data to guide campaign strategy and budget allocation
Collaborate with internal teams to develop and refine ad copy, landing pages, and campaign assets that align with brand standards and business objectives
Ensure campaign accuracy and effectiveness by coordinating with cross-functional stakeholders to validate targeting, messaging, and offers
Stay current on digital marketing innovations, emerging tools, certifications, and industry best practices through ongoing professional development
Perform additional duties and tasks as assigned by management
Other duties and tasks as assigned by management
Contribute to a positive and inclusive work environment
Exemplify All Energy Solar core values (Safety First, Dependability, Do the Right Thing, and Want to Win)
Qualification
Required
2+ years of proven experience in Google Adwords, SEM, PPC, and SEO or a related field, or equivalent experience and education to be considered
Demonstrated success in performance marketing, conversion optimization, and online customer acquisition
Proficient with Google Adwords, web analytics (e.g., Google Analytics), and keyword tools
Experience with bid management tools
Proficient in SEO/SEM strategy, platforms, and best practices
Proficiency in Google Suite/Google Workspace (Slides, Sheets, Calendar, Forms, Docs, Gmail) or related software
Strong understanding of SEO/SEM strategy, platforms, and best practices
Excellent organizational skills and attention to detail
Ability to work under pressure and meet deadlines
Strong interpersonal and communication skills for cross-functional and internal collaboration
Able to work under pressure, prioritize projects, and meet deadlines
Prolonged periods sitting at a desk and working on a computer (frequent)
Must be able to lift up to 15 pounds at times (infrequent)
Ability to type at least 50 words per minute (frequent)
Preferred
Experience in the solar industry or a related sector (energy, home services, construction)
Familiarity with CRM and CMS systems such as HubSpot and WordPress
Familiarity with A/B and multivariate testing methodologies
Experience with AI-enhanced SEM tools
Successful experience with CRM software and sales analytics tools
Benefits
PTO accrual per hour will be .03847, up to 80 hours annually (120 hours annually after year 1).
6 paid holidays + 1 floating holiday.
Dental + vision insurance (free for individual).
Health insurance (free individual option).
401K with company match (eligible after 90 days, age 21+).
Discretionary Profit Sharing Bonus based on company performance.
Free employee assistance plan.
Company-provided training and Continuing Education.
Much more!
Company
All Energy Solar
All Energy Solar is a residential, commercial and municipal full-service solar energy integrator.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Shayne Wilwert, MBA
Chief Financial Officer / VP of Finance
Recent News
2025-10-09
2025-07-28
2025-07-24
Company data provided by crunchbase