CU Online · 1 day ago
Social Media Strategist
Boulder, CO
Full-time
Hybrid
Entry, Mid Level
$60K/yr - $70K/yr
1+ years expCU Boulder is seeking a Social Media Strategist to lead social media strategy and development across the College of Communication, Media, Design and Information. The role involves creating engaging content, analyzing social media metrics, and collaborating with academic partners to enhance the college's online presence and engagement.
Higher Education
Responsibilities
Independently assess social media needs of the college, developing and implementing project plans to ensure a robust set of visual and other assets for storytelling and marketing purposes
Lead creation of engaging social media content that advances the college’s goals and reflects its priorities
Stay current on social media and technology standard processes and trends—including new platforms, accessibility requirements and artificial intelligence—and makes content and sharing adjustments accordingly
Actively engage digital audiences through listening and thoughtful discussion, including responding to messages, amplifying thought leaders and building a larger following among students and other key audiences
With assistant director of editorial strategy, develop and maintain a content calendar aligned with key dates, goals and milestones related to reputation and enrollment
Sit on the college’s editorial team, and contribute content ideas for consideration
Coach student content creators on effective techniques and standard processes for engagement
Collaborate with various academic partners in the college to offer mentorship and support on department-run social media channels
Assess the effectiveness and efficiency of social media content, and make recommendations to improve partner engagement
Provide regular reporting to the communications and engagement team, sharing data points that help communicators tell stories on social media in ways that lead to stronger audience engagement
Experiment with new ideas, approaches and platforms to share high-profile content, including magazine stories, student work and admissions features
Collaborate with colleagues at the university level, as well as other colleges, schools and programs, to further learn and ensure the use of standard methodologies in collecting and reporting analytics
Design and implement paid campaigns aimed at increasing program recruitment and meeting reputation goals
Identify target audiences and, working with content team, develop copy and creative assets to support paid campaigns
Allocate budget spending across relevant social media channels. Report expenses, outcomes and findings
With interactive media manager, identify website areas in need of maintenance
Implement basic tasks, including page updates, content posting, training of new users and related duties
Stay current on best practices and requirements related to web design in a higher education environment
Serve as backup to the interactive media manager
Qualification
Required
Bachelor's degree in marketing, advertising, communication, journalism, media studies or related field OR an equivalent combination of education and experience
1+ years of experience in social media marketing or communications, including experience planning and drafting social media posts for a brand/company/organization
Ability to multitask, prioritize, organize and collaborate
Ability to interpret large sets of data and create actionable recommendations that drive a forward-looking social media strategy
Comfortable working independently and proactively to bring a solutions-driven approach to problems and opportunities
Excellent communication and customer service skills
Experience with the Adobe Creative Cloud
Experience using social media posting platforms (Later, Social Studio, Hootsuite, Sprout, Falcon, or similar)
Knowledge of ADA accessibility standards for web and graphic design
Preferred
4+ years of communications experience, including experience managing multiple social platforms and governing social media users across an organization
Demonstrated ability to use social media analytics and Google Analytics to plan future content that gets results
Experience running successful paid social campaigns
Experience working with a website CMS system like Drupal, WordPress, Joomla or similar
Experience in a higher education or public sector setting
Benefits
Medical, dental, and retirement plans
Generous paid time off
Tuition assistance for you and your dependents
ECO Pass for local transit
Access to world-class outdoor recreation
Additional perks and programs through the CU Advantage program
Company
CU Online
CU Online offers the same world-class undergraduate, graduate, doctorate, and certificate programs online as available on-campus at CU Boulder, CU Colorado Springs, CU Denver, and CU Anschutz Medical Campus.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase