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Stand.earth · 5 days ago

Associate Director of Digital Engagement

United States

Full-time

Remote

Lead/Staff, Director/Executive

$85K/yr - $95K/yr

10+ years exp

Stand.earth is a nonprofit environmental organization working to create a world where respect for people and the environment comes first. The Associate Director of Digital Engagement will develop and oversee the vision of digital campaigning, lead the Digital Engagement team, and support campaign teams on priority projects.

Environmental ConsultingNon ProfitShippingSocial Impact

Responsibilities

Leading and managing a highly collaborative digital team to develop and execute online mobilization and growth strategies for our campaigns across all digital platforms, including a robust email program, managing the digital team’s planning process, and playing a key role in our online fundraising team’s work. Liaising with the Communications and Engagement Leadership Team to ensure that campaigns are adequately supported and staffed with the resources and digital tools they need

Developing and managing digital tools, campaigns and experiments across a variety of platforms (email, SMS, digital action tools), discovering new opportunities in data and tech to build engagement, campaign power, and grow Stand’s community of online supporters, maintaining and improving our digital tools, products and systems to best serve Stand’s mission

Strengthening our online and offline work by using our digital tools to support Stand's network of frontline communities and volunteers who are standing up to extreme oil, unsustainable logging and other destructive practices

Supporting and advocating for Stand’s online community, and ensuring an impactful and engaging member experience, ensuring our members have access to the tools and support they need to make meaningful change on our campaigns

Training campaigners within Stand to run smart, effective digital tactics, and ensuring that campaigners understand why we use the digital tools we do

Leading the development of hard-hitting digital tactics to cut through the noise and reach decision-makers and other campaign targets, staying up-to-date on the latest digital trends, and contributing to bringing new digital tactics into our campaigns

Collaborate with the Product team to ensure that the digital team has access to the data they need to drive campaign impact. Work with other teams at Stand to ensure that we are utilizing data to assess campaign strategy and impact

Qualification

Digital advocacy campaignsData analyticsCross-functional team leadershipCRM advocacy toolsList-building strategiesDigital engagement metricsCopy editing skillsGraphic design skillsVideo editing skillsSocial media managementHTML/CSS/JavaScriptWriting skillsRelationship building

Required

10+ years of experience running digital advocacy campaigns targeting governments and corporations using digital and CRM advocacy tools such as Engaging Networks and NewMode

Demonstrated ability to lead cross functional teams and manage complex projects

Experience with list-building using both organic and paid acquisition channels in North America, with emphasis on reaching new audiences and fostering long-term engagement

Experience working in coalition settings with multiple stakeholders, including frontline partners, Indigenous groups, and impacted communities

Familiarity with digital engagement metrics, and experience with using data and analytics to evaluate and improve digital campaigns

Excellent writing skills and the ability to create content in a timely fashion

Strong copy editing skills and attention to detail

Commitment to build and maintain external relationships with partner or allied organizations in order to amplify Stand's online campaign work