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eTeam · 4 months ago

Graphic Designer 3-RETAIL MARKETING DESIGNER, GLOBAL - CONVERSE

Boston, MA

Full-time

Onsite

Mid Level

$0/hr - $47.33/hr

3+ years exp

eTeam is seeking a Junior Graphic Designer for Converse, focusing on creating innovative marketing plans for retail stores. The role involves collaborating with various teams to design impactful marketing assets that enhance consumer engagement and drive traffic.

Information Technology

Growth Opportunities

Responsibilities

Building inventive solutions to Marketing needs

Executing, versioning, and maintaining the Converse graphic standards and creative direction

Comprehending briefs, and executing high-quality work while meeting deadlines

Working with global partners to deliver brand-right assets and guidelines for marketing

Retail Marketing Executions: Build out guidelines for integrated marketing plans and journeys for Converse Stores. This includes the intake of detailed briefs, managing feedback, coordinating release to geographies, ensuring readiness for deployment, and providing post-launch hindsight analysis to inform future strategies

Retail Concepts Marketing: Under the direction of our Brand and Marketing leads, develop the designs for marketing strategies and principles across our retail formats, including: brand filters, zoning priorities, and visual standards. Collaborate with Stores, Experience, and Business teams to establish 365 Marketing components across design and the consumer journey

365 Retail Standards: Design the assets and training tools for Product Presentation and Visual Merchandising standards, driving customer engagement and promoting key product strategies. Partner with marketing and training teams to build toolkits and training materials to scale standards globally

Store Signage: From our Marketing Design brief, manage the creation and deployment of in-store signage that aligns with promotions, product hierarchy, CRM, and operational needs to enhance the overall store experience and ensure brand consistency. Lead the development of promotional strategies to drive foot traffic and conversion, aligning with sales needs and key retail moments

CRM & Traffic Driving: Design assets that support our marketing strategies that welcome new consumers into our ecosystem and engage existing customers and drives repeat visits. Focus on leveraging consumer insights to build assets and engagement points for geographies to develop detailed implementation strategies for execution

Market Visits: As needed, conduct market visits to evaluate execution of marketing initiatives, and competitive insights. Provide actionable feedback and ensure follow-through on recommendations to improve future seasonal plans and consumer experiences

Qualification

Retail marketing experienceGraphic design skillsProject managementDigital marketing knowledgeAnalytical skillsInterpersonal skillsCommunication skillsDetail-orientedCreative thinking