Attindas Hygiene Partners · 2 weeks ago
Marketing Manager, NA Healthcare
Raleigh, North Carolina
Full-time
Onsite
Senior Level
5+ years expAttindas Hygiene Partners designs and markets absorbent hygiene products, and they are seeking a Marketing Manager for their North American Healthcare Commercial Launch. This role is responsible for the end-to-end execution of product launches, ensuring they are delivered on time and in compliance with regulatory requirements.
CosmeticsManufacturingSupply Chain Management
Responsibilities
NA Healthcare Product Launch Ownership & Project Management
Own and manage full launch timelines from concept approval through commercialization and post-launch review
Lead cross-functional launch meetings and maintain clear documentation, action items, and risk mitigation plans
Synthesize complex, cross-functional inputs into clear, decision-ready updates for leadership
Manage launch roadmaps, critical paths, milestone tracking, and product discontinuations, ensuring smooth transitions
Identify dependencies and proactively escalate risks or delays to the Associate Director
Cross-Functional Leadership
Serve as the primary point of contact between Marketing and key internal and external stakeholders
Ensure alignment across teams on timelines, deliverables, and readiness for launch
Packaging, Claims & Product Specifications
Manage packaging development workflows, including dielines and packaging artwork routing
Partner with Regulatory and Legal on claims development, substantiation, and approvals
Marketing Execution & Team Collaboration to drive commercial excellence
Go-to-Market Readiness
Support launch readiness across marketing channels
Post-Launch Optimization & Reporting:
Lead post-launch reviews to assess performance, executional learnings, and improvement opportunities
Track and report launch KPIs, timelines, and operational effectiveness
Recommend process improvements to strengthen future launches
Qualification
Required
Bachelor's degree in Marketing, Project Management, or related field
5+ years of experience in marketing, product launch, project management, or marketing operations
Experience in healthcare, medical device, OTC, or regulated CPG environments strongly preferred
Strong analytical skills and proficiency in data-driven decision-making
Proven ability to manage complex, cross-functional projects with multiple stakeholders
Exceptional organizational, communication, and stakeholder-management skills
Preferred
Understanding of packaging workflows, claims development, and regulatory considerations
PMP or formal project management training a plus
Experience launching products in regulated categories (FDA, FTC, or equivalent)
High attention to detail with the ability to balance multiple launches simultaneously
Strong problem-solving skills with a proactive, solutions-oriented mindset
Comfortable operating in a fast-paced, matrixed organization
Company
Attindas Hygiene Partners
Attindas Hygiene Partners is a manufacturing company that produces and supplies baby care and adult incontinence products.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Marcy Lemieux
Chief Financial Officer
Recent News
2026-01-11
Company data provided by crunchbase