Layer · 5 days ago
Fractional Growth Operator (SEO / GEO - Contract)
Layer is a rapidly growing startup on a mission to empower game artists with cutting-edge AI tools for generating creative assets. They are seeking a Fractional Growth Operator to focus on improving organic demand and establishing robust SEO/GEO foundations to enhance inbound signal quality.
Artificial Intelligence (AI)GamingGenerative AIMachine Learning
Responsibilities
Identify and fix technical SEO/GEO issues (canonicals, schema, redirects, crawl structure)
Improve on-page SEO (page titles, heading hierarchy, internal linking)
Strengthen content discoverability across product, blog, and feature pages
Partner with Product/Engineering when fixes require support
Audit and clean GA4 and Google Tag Manager setup
Define and enforce UTM conventions across channels
Ensure inbound attribution is clean and decision-ready
Surface clear channel-level performance insights
Build an SEO/GEO-driven content roadmap (beyond product-led posts)
Diversify blog and content strategy to capture broader demand
Create repeatable content → distribution workflows
Support lightweight video embedding and distribution
Test low-cost, leverage-driven growth ideas (templates, workflows, viral loops)
Outsource writers or creatives efficiently when useful
Support small experiments only once foundations are solid
Organic acquisition systems
Inbound attribution hygiene
Growth foundations and documentation
Qualification
Required
Hands on experience with latest and greatest AI tools and best practices
Proven hands-on experience with technical and on-page SEO
Strong working knowledge of GA4, GTM, and UTM frameworks
Experience building organic growth systems from scratch
Comfortable operating without ad budgets
Strong prioritization and judgment
Clear communicator who collaborates well with RevOps and Product
Fast moving, growth minded, analytical, team player who enjoys growth hacking
Preferred
Experience with AI, SaaS, or developer tools
Familiarity with content distribution beyond SEO (LinkedIn, X, Reddit, communities)
Experience outsourcing and managing freelancers
Understanding of how inbound feeds into GTM and sales systems
Benefits
Innovative Projects: Shape the future of AI-driven tools for game artists.
Autonomy: Lead the regional book of business from 1-100.
Growth: Join a rapidly expanding startup with abundant growth opportunities.
Collaboration: Work with passionate technologists and creatives.
Company
Layer
Artist-first. AI-powered. The enterprise platform transforming 2D, 3D, video, and audio production for game studios worldwide.
Funding
Current Stage
Early StageTotal Funding
$18.3MKey Investors
Arcadia FundsHummingbird Ventures
2025-05-14Seed· $6.5M
2023-12-31Seed· $1.8M
2022-04-08Seed· $5M
Recent News
pocketgamer.biz
2025-08-13
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