Apply on Employer Site

MrBeast · 18 hours ago

Senior Brand Strategist

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Beast Industries is a multifaceted media and entertainment company founded by MrBeast, known for revolutionizing digital content creation. The Senior Brand Strategist is responsible for leading storytelling and commercial strategies, creating compelling pitches, and ensuring alignment between sales and production teams.

Content CreatorsFilm ProductionInternetMedia and EntertainmentTV Production

Responsibilities

Lead cross-functional creative brainstorms with Sales, Content, and Creative teams, extracting and refining ideas into sellable concepts

Own strategic responses to high-priority RFPs, identifying win themes and ensuring all requirements are met with compliant, compelling solutions

Design visually compelling client decks in Google Slides that clearly structure narrative, solution, and timeline

Act as the feasibility filter between Sales ambition and Production reality by vetting concepts directly with Content and Production teams

Serve as guardian of the MrBeast brand voice, ensuring concepts align with audience expectations, platform trends, and brand safety

Apply deep knowledge of YouTube algorithms and TikTok trends to sell cultural moments - not just impressions

Expand pitch scope by integrating multiple Lines of Business (LOBs) and activating secondary channels to enhance primary campaigns

Use AI tools (Gemini Pro, NotebookLM, etc.) to create rapid concept storyboards and visual proofs that help clients instantly envision the final product

Own the transition from Sale to Production by creating the Sold Sheet - a definitive record of everything sold

Ensure deal terms in contracts align precisely with proposed programs

Serve as pricing and margin gatekeeper, structuring custom integrations to meet market expectations while adhering to internal margin requirements

Communicate strict budget parameters to Brand Activation Leads to protect profitability

Architect upsell opportunities directly into initial pitch structures to maximize deal size from day one

Build vertical-specific sales narratives and decks (e.g., CPG, Auto, Tech) using public and proprietary research

Maintain working expertise in audience psychographics and performance data across Google Analytics, Nielsen, and Viewstats

Go beyond surface-level metrics by mining YouTube data and AI-assisted research to validate selling propositions

Partner with Activation Leads on post-campaign retrospectives to extract 'Why We Won' insights and convert performance data into future sales leverage

Support the Director of Product Marketing in maintaining the Single Source of Truth (SSOT) for all sales collateral

Help standardize pitch decks, deal terms, and sold sheets across the organization

Act as a feedback conduit, surfacing client objections, market signals, and product gaps to continuously improve our commercial offering

Present creative and strategic concepts confidently to C-suite executives

Pivot in real time during live presentations, offering viable alternatives without overpromising or breaking production constraints

Qualification

Strategic StorytellingPitch DesignDigital Advertising ExpertiseData FluencyGoogle SlidesMonday.comGoogle AnalyticsProcess-oriented MindsetClient Presentation SkillsComfort with AI ToolsLeadership

Required

8–10+ years in Strategy or Planning at a top-tier digital publisher, social platform, or creative agency

Proven leadership on seven-figure, multi-platform integrated marketing deals (beyond standard media buys)

Deep expertise in at least one high-value vertical (CPG, Tech, Auto, or Finance), including the KPIs that matter most to CMOs

Experience packaging Intellectual Property (IP), talent, and virality—not just impressions

Demonstrated ability to improve pitch win rates and convert cold leads into closed-won deals

Deep fluency in the digital advertising ecosystem, including formats, specs, and platform constraints across YouTube, TikTok, and Instagram

Process-oriented mindset with a habit of documentation and standardization

Expert proficiency in Google Slides (required)

Expert-level proficiency in Monday.com

Working knowledge of Google Sheets, Slack, and Boostr

Strong data fluency across Google Analytics (required), Nielsen, Viewstats, and YouTube Data APIs

Comfort leveraging AI tools (Gemini Pro, ChatGPT, NotebookLM, etc.) to accelerate research, visualization, and workflow automation

Benefits

Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance

Company contributions to employee Health Savings Accounts (HSA)

401k Plan with Safe Harbor company-matching

Flexible vacation policy and paid company holidays

Company-provided technology package

Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Company

MrBeast

The YouTube Streamy Awards 2020-2023 Creator of the Year Accomplishments - Raised $20,000,000 To Plant 20,000,000 Trees - Given millions to charity - Donated over 100 cars lol - Gave away a private island - Given away over 100 ps4s lol - Gave away 1 million dollars in one video - Counted to 100k - Read the Dictionary - Watched Dance Till You're Dead For 10 Hours - Read Bee Movie Script - Read Longest English Word - Watched Paint Dry - Ubering Across America - Watched It's Every Day Bro For 10 Hours - Ran a marathon in the world's largest shoes - Adopted every dog in a shelter You get the point haha

Founded in 2012

Greenville, South Carolina, USA

501-1000 employees