Hansen Recruiting · 1 day ago
Digital Marketing Director (DTC/Ecomm)
New York, NY
Full-time
Hybrid
Lead/Staff, Director/Executive
$150K/yr - $175K/yr
3+ years expHansen Recruiting is a fast-growing DTC lifestyle brand that intersects sport, culture, and community, designed for modern women who value movement and style. They are seeking a Digital Marketing Director to own the marketing engine end-to-end, including brand, influencer, partnerships, and performance marketing, while collaborating closely with a creative team to execute campaigns and product launches.
E-CommerceInformation TechnologyMobileSemantic SearchSEO
Hiring Manager
Marissa Hansen
Responsibilities
Lead full-funnel marketing to drive growth and brand affinity
Build and scale influencer + partnership programs
Manage performance marketing across Meta, Google, TikTok
Run product drops & seasonal launches
Implement core marketing processes (planning, tracking, reporting)
Connect performance + creative with tight feedback loops
Qualification
Required
3–5 years of experience in DTC or consumer marketing
Proven experience with influencer, partnership, and brand-led growth initiatives
Experience overseeing performance marketing across Meta, Google, and TikTok
Working knowledge of Meta, Google, and TikTok ad platforms
Strong performance tracking, budget management, and optimization skills
Preferred
Background in lifestyle, fashion, or sport-adjacent brands preferred
Bonus points for Shopify, Klaviyo, and early-stage or growth-phase brand experience
Company
Hansen Recruiting
Digital and Online Media Recruiting
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Marissa Hansen
Founder
S
Sandi Engelke
Director Recruitment Services
Company data provided by crunchbase