Apply on Employer Site

Inside Higher Ed · 1 day ago

Director Communications & Marketing, Institute for Policy Solutions (IPS) (Research Administration)

Washington, DC

Full-time

Hybrid

Director/Executive

$86K/yr - $151K/yr

10+ years exp

Inside Higher Ed is seeking a Director of Communications & Marketing for the Institute for Policy Solutions (IPS). The role involves planning, designing, and implementing communications and marketing strategies to advance division initiatives and ensure a comprehensive strategy for communication materials dissemination.

Digital MediaEducationHigher EducationJournalismRecruiting

Responsibilities

Providing vision, leadership, and counsel for the Initiative's communications, including articulating, and overseeing an integrated communications plan

Developing and implementing a stakeholder communications strategy to share the Initiative's work with key stakeholders including but not limited to funders, school leadership, industry partners, and policymakers

Proactively identifying strategic communication opportunities with internal and external partners. Developing benchmark criteria to track and evaluate the effectiveness of the communications strategies on a regular basis

Responsible for visibility, branding, and promotion of the school/division/center through a variety of approaches, e.g., online and print media, radio/tv

Creating and overseeing the creation of original content across a variety of platforms, across current and emerging channels

Provide consultation and advice to the school/division/center senior leadership, faculty and staff on communications and marketing strategies and concerns

Formulating and managing a comprehensive media relations strategy and program at the local, state, and national levels encompassing print, television, and social media outlets

Establish effective communications and marketing policies and procedures, including identifying and selecting the most effective approaches

Direct communications and marketing research to provide sound advice and consultation to school/division leadership

Evaluate the effectiveness of communications and marketing efforts and implement changes and best practices

Foster relationships with various media outlets; may have national and international scope

Collaborate with development staff representing respective area to develop effective fund-raising materials

Manages professional staff; manage budget for department

Overseeing budget, implementation and fiscal approval of communications and media-related projects. Developing and managing agreements and contracts with external communications firms

Perform other related duties as requested

Qualification

BrandingCampaign ManagementCommunications PlanningStakeholder EngagementMedia MonitoringAnalysisCopywritingContent ManagementPublic SpeakingEmail MarketingSearch Engine OptimizationWorkflow Management

Required

Bachelor's Degree in Communications, Marketing, or related field

Ten years of related experience

Additional education may substitute for required experience, and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula