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MrBeast · 2 days ago

Director of Commercial Strategy & Go-To-Market

New York, NY

Full-time

Hybrid

Director/Executive

12+ years exp

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. The Director of Commercial Strategy & Go-To-Market will own the commercial engine end-to-end, focusing on standardizing workflows, sales enablement, and data leadership to drive revenue and optimize processes across various teams.

Content CreatorsFilm ProductionInternetMedia and EntertainmentTV Production

Responsibilities

Audit, design, and enforce standardized workflows that track all Partner Solutions activity

Own and maintain the Single Source of Truth, ensuring assets never live in silos

Identify and automate manual workflows (e.g., data entry, asset tagging) using tools like Monday.com automations, Zapier, or custom scripts

Automate intake and collection of inputs from Sales, Brand Strategists, and Activation Leads

Build searchable, tagged asset libraries to instantly source past work (e.g., 'All CPG integrations from Q3')

Govern channel-level inventory to provide Sales with real-time visibility into undersold and oversold assets

Design and maintain all generic sales collateral, pitch decks, and self-service sales resources

Ensure every ad opportunity has a clear, 'grab-and-go' enablement asset

Collaborate across Partner Solutions, Editorial, Product, Platform, and Cross-Platform teams to develop scalable, revenue-ready offerings

Identify trends and package them into holistic commercial solutions

Lead internal process audits and optimization initiatives, acting as the bridge between what’s made (Editorial) and how it’s sold (Sales)

Serve as the centralized owner of all research requests and outputs

Pull, interpret, standardize, and operationalize digital media data across platforms

Distill complex data into clear, compelling narratives that Sales can use and clients can act on

Manage internal workshops and external client activations, including budgets, invites, timelines, and assets

Establish press plans for major campaigns and act as author/editor for award submissions and press materials

Own broad client communications, including newsletters, market updates, and distribution cadence

Qualification

Product MarketingSales EnablementGo-To-Market StrategySingle Source of TruthDigital AdvertisingMonday.comGoogle AnalyticsChange ManagementData InterpretationStorytellingCommunication Skills

Required

12+ years in Product Marketing, Sales Enablement, or GTM leadership within media, tech, or platforms

Proven success launching ad products or revenue lines from zero to scale

Demonstrated experience building and owning a Single Source of Truth (SSOT), including DAM and sales enablement systems (e.g., Highspot, Seismic, or custom Monday.com builds)

Experience packaging cross-platform deals spanning social/digital (YouTube, TikTok, Instagram) and streaming/TV (SVOD/AVOD)

Strong change management background with a track record of driving adoption across resistant teams

Deep fluency in the digital advertising ecosystem, including formats, specs, and platform constraints

Expert proficiency in Monday.com; you will build and own the systems the team uses

Advanced design and storytelling skills in Google Slides and Keynote, with a strong eye for aesthetics

Working knowledge of Google Analytics (required), Nielsen, Viewstats, YouTube Data APIs, and Boostr

AI- and automation-native mindset, leveraging tools like Gemini, ChatGPT, NotebookLM, and similar to standardize and scale workflows

Strong bias for action with a track record of original, strategic, and critical thinking

Exceptional storytelling, writing, and communication skills

Comfortable operating in ambiguity and managing multiple complex workstreams simultaneously

Flexibility to support weekend work during launches, RFPs, and high-priority moments

Benefits

Competitive Salary

Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance

Company contributions to employee Health Savings Accounts (HSA)

401k Plan with Safe Harbor company-matching

Flexible vacation policy and paid company holidays

Company-provided technology package

Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Company

MrBeast

The YouTube Streamy Awards 2020-2023 Creator of the Year Accomplishments - Raised $20,000,000 To Plant 20,000,000 Trees - Given millions to charity - Donated over 100 cars lol - Gave away a private island - Given away over 100 ps4s lol - Gave away 1 million dollars in one video - Counted to 100k - Read the Dictionary - Watched Dance Till You're Dead For 10 Hours - Read Bee Movie Script - Read Longest English Word - Watched Paint Dry - Ubering Across America - Watched It's Every Day Bro For 10 Hours - Ran a marathon in the world's largest shoes - Adopted every dog in a shelter You get the point haha

Founded in 2012

Greenville, South Carolina, USA

501-1000 employees