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Detroit People's Food Co-op · 2 days ago

Marketing Coordinator

Detroit, MI

Full-time

Onsite

New Grad, Entry Level

Detroit People's Food Co-op is a community-focused organization seeking a Marketing Coordinator to promote the co-op as a vibrant hub both in-store and online. The role involves creating marketing materials, managing social media campaigns, and engaging with the community to enhance the co-op's presence and drive membership growth.

EducationFood ProcessingNutritionRetail

Responsibilities

Work within DPFC brand standards to create all marketing support materials, including flyers, brochures, recipe cards, social media graphics, point of sale posters, advertisements, billboards, banners, signage, and other associated collateral

Coordinate production and delivery of materials as needed; engaging with appropriate vendors to solve problems and determine the best means of production for all graphic materials, with responsibility for timeliness and completeness of delivery

Ensure Department managers have access to consistently branded sign-making templates, and provide signage directly as needed accurately and in a timely manner

Keep staff informed of promotions and other upcoming promotional events

Facilitate monthly promo team meetings with department staff to coordinate in-store marketing activities. meetings with store managers to co-facilitate the creation of in-store marketing strategies

Update and maintain in-store monitors to display promotions and store calendar updates

Support GM in coordinating the participation of all departments with in-store events and merchandising

Produce robust social media campaigns for platforms (Facebook, Instagram, and Twitter)

Create engaging visual and written content for multiple web platforms

Issue weekly promotional emails

Create recurring website updates and social media content to support promotions

Monitor social media reviews and comments and respond promptly to inquiries

Maintain a digital asset library of all marketing materials, including photography, ensuring all materials are up to date and appropriately catalogued

Photograph products, displays, vendors, staff and store interiors to support campaigns

Maintain and monitor channels of communication with members and shoppers, including surveys, online reviews, and social media interactions, and ensure prompt responses from appropriate staff

Utilize appropriate advertising within the budget to support organizational growth objectives

Seek out and respond to the media to obtain favorable coverage

Work with the Front End and Membership and Outreach Committee to achieve membership growth objectives with ongoing membership promotion and annual membership drive

Attend store leadership team meeting

Create a yearly marketing and outreach plan (with goals, strategies, and objectives, a budget and a calendar of events) to engage and lead other members of the leadership team in the vibrant marketing of the organization

Perform other tasks assigned by General Manager

Qualification

Adobe Creative SuiteSocial media managementMarketing strategiesPhotographyCommunication skillsCreative planningDetroit community knowledgeAttention to detailTeam collaborationPresentation skills