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Moonbug Entertainment · 2 months ago

Global Head of Marketing

Los Angeles, California, United States

Full-time

Onsite

Director/Executive

Moonbug Entertainment is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. They are seeking a strategic and dynamic Global Head of Marketing to lead their global marketing efforts primarily focused on brands like CoComelon and Blippi, developing comprehensive marketing strategies to drive brand affinity and growth.

ChildrenDigital EntertainmentMedia and Entertainment

Responsibilities

Develop and execute a clear, actionable marketing, PR, and social media strategy to drive brand growth and achieve agreed-upon metrics

Establish and lead marketing capabilities, prioritizing brands and initiatives across the year, while maximizing cross-brand and cross-functional opportunities

Collaborate with internal teams to ensure marketing services effectively support franchise needs

Manage and optimize consumer engagement and social media to connect global audiences with our IP

Build and oversee a robust social marketing function, ensuring an optimal, cost-effective mix of in-house and agency resources

Lead the in-house creative agency by setting design strategy and brand guidelines, delivering creative assets on time and maintaining brand consistency

Conduct market research to identify trends, target audiences, and growth opportunities

Leverage YouTube analytics, content strategy, and community engagement to increase reach and retention

Manage and track the marketing budget across all priorities, ensuring programs launch efficiently and deliver strong ROI

Drive alignment across the marketing organization with clear priorities and operating rhythms

Collaborate closely with Brand Partnerships, Production, Studio Creative, and Music teams to unlock cross-functional impact

Qualification

Global marketing strategyBrand growth managementStakeholder managementSocial media strategyMarket researchCreative asset managementConsumer engagementTeam leadership